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Total sales increased from £15.6m in 2017 to £21.3m in 2018, marking a 27 per cent increase in the first six months and 34 per cent in the second half of the year. Online sales accounted for £11.2m, of which £6.4m was through SIS.com, a year-on-year increase of 40 per cent.
launching in ChinaThe year also saw the company agree elite ambassador agreements with Olympic and World Champion swimmer Adam Peaty and cyclist Mark Cavendish, and SIS became the official sports nutrition partner of Manchester United. Stephen Moon, chief executive of SIS, said: “Our consistent strategy of investment in brand and innovation produced a strong performance in line with our expectations. We remain committed to an omni-channel strategy, however our focus on the growth drivers of the SiS.com business and developing international markets produced exceptional results."
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