Business Twilight Networking Event

Learn how to use Linkedin for your business. We'll cover everything from small changes to your profile, to full-blown content strategies.

Most people have a LinkedIn profile. However, many don't use it effectively. This session focuses on what helps small businesses and sole traders. Ranging from profile changes that take minutes, to content approaches that build visibility. You'll gain a better understanding of where to focus your time, along with practical steps you can use straight away.

Key takeaways:

• How to position your profile so the right people take notice
• Content habits that build consistent visibility without requiring hours of your week
• How to engage your existing network to open up new conversations and opportunities
• What's worth your time on LinkedIn (and what isn't)

Tom Stables MA BSc (Hons) CMgr FCMI FHEA is a lecturer in BSc (Hons) Digital Marketing at the University of Lancashire. He also leads the BSc (Hons) Business and Marketing degree and he researches how artificial intelligence (AI) is reshaping the way people learn and work.

Before moving into education, he spent over two decades in industry as a founder and creative director. During this, he built brands, lead campaigns, trained teams and shaped digital strategies for businesses across multiple sectors.

His industry background influences everything he does, such as sessions focusing on how things work in practice, not just in theory.

Tom is known for his practical, straightforward approach. His sessions are insightful and full of useful takeaways you can use straight away.