Pleasure Beach Resort’s £8.72m mega ride arrives in Blackpool

By Rob Kelly

10 Nov 2025

The new Blackpool Pleasure Beach ride arriving

Pleasure Beach Resort’s much-anticipated £8.72m ride has been delivered to the Blackpool theme park, and the huge mission to see it constructed is underway.

The giant spinning pendulum structure has finally arrived on the seafront.

The new ride, which reaches 138 feet at its highest point, will see 40 riders swing 120 degrees skywards, over epic views of the coastline.

Lancashire Business View reported about the ride in September and the CGI footage released by the park and will drastically change the way the seaside resort’s famous coastline will look.

The giant spinning pendulum ride swings 120 degrees and will seat 40 riders who face outwards with their legs dangling, and experience an exhilarating feeling of flying.

And the ride’s sheer height (almost double the size of Drayton Manor’s Maelstrom ride, which takes a similar format on a smaller scale) will drastically change the way Blackpool’s famous coastline will look.

An opening date is yet to be revealed, but the ride will make its debut in the 2026 season.

Amanda Thompson, chief executive of Pleasure Beach Resort, said: “This record-breaking attraction will transform both our skyline and the thrill-factor for 2026.

"Seeing its arrival has been a real moment of pride for everyone here at Pleasure Beach; we see the arrival of Aviktas as a statement of our commitment to creating unforgettable experiences, and keeping Blackpool at the heart of UK tourism.”

Last month, Pleasure Beach hit another milestone in the construction of Aviktas as piling work completed.

Piling is the process of driving structural piles into the ground to create a strong foundation to build on, and it’s a major portion of the groundwork for the new ride.

 

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