Lolli bags the Sub36 Creative Award

A huge congratulations to Root Fifty Two's Copywriter, Lolli on her Sub36 Creative Award win at this year's awards.

Although there was no glitzy ball to attend at Blackpool Winter Gardens this year, Lolli was determined to celebrate becoming a finalist in Lancashire Business View’s Sub36 Awards. Being as organised as she is, and with a unique ability to put a positive spin on an unusual circumstance, she booked the day off work, dolled herself up (gown and all), and gathered her husband (Jake) and dog (Harley) to tune into this year’s awards ceremony from her sofa.

Watching online from the office, the rest of the Root Fifty Two team sat with crossed fingers and had a little celebration of their own when Director of Big Tank, Rob Hallam, announced Lolli as the winner of her category.

The Sub36 Awards aims to honour Lancashire’s most influential, innovative and inspiring young business people, and everyone in the R52 team is really proud of Lolli’s achievement.

After announcing her as the winner of the Creative Award, the presenter said the judges were impressed with Lolli’s portfolio and creative output, and were bowled over by her dedication and her drive to succeed in all aspects of her work.

“When they announced me as the winner and my name flashed up on the screen (and Jake jumped off the couch, cheering like a madman), I was over the moon. It was a huge surprise to win this year, as the competition was tough and the other candidates were all really strong, so I’d been very careful not to get my hopes up! I think being a finalist in itself is a huge accomplishment, especially with this year being what it is – to be shortlisted for an award such as this is a big win in itself!

“During the judging interview, it was nice to be able to chat about all of the different projects I’m involved with – not just with Root Fifty Two, but also the progress of my Masters, the work I do with my own magazine, LOLLIPOP, and the efforts involved in setting up and running the local book club.

“I’m always so busy and with so many different projects on the go, I very rarely stop to give myself a pat on the back for what I’ve achieved. I often doubt my work and question my decisions a lot of the time, so to have my hard work recognised and celebrated with this award is amazing, and I think it will bring about a big boost of confidence for me.”

Over the years, the demand for copywriting has grown amongst R52's clients. Last year, they decided the time was right to bring the service in-house, and they welcomed Lolli into their creative team back in August 2019.

Since joining the team, Lolli has formed many positive relationships with clients, including Equestrian Surfaces Ltd, Fagan & Whalley, and Proove, to name but a few, and they’ve all felt comfortable in placing their trust in Lolli to manage their blogs, social posts, PR requests, monthly email marketing, website copy, and the copy for any print projects they may be working on.

Always keen to develop her skills further, Lolli has since taken part in an Advanced SEO course, which has provided her with the knowledge needed to take her copywriting to the next level and help to achieve real results for R52's clients.

Pleased with the work completed as part of the retainer contract they recently struck up, Fagan & Whalley General Manager, Sam Fagan, had some great things to say about Lolli’s ability to capture the company’s personality and values in her written work:

“Lolli never fails to impress. With only a few bullet points, she can create an immersive article, which captures every detail we had aimed for. You would have thought she had been a member of our team for years.”

A huge congratulations to Lolli on her Sub36 Creative Award win, from the whole R52 team!

Language plays a key part in building a brand and representing what a company is all about. Accompanied by good design, it can help to capture the attention of your intended audience and convey a consistent message across all of your marketing platforms. Whether it’s a press release, blog, brochure or website, R52 have all the resources you need to bring your brand to life.