Hotter launches augmented reality app

Hotter Shoes has launched a new app which allows customers to virtually try on new shoes from their own homes.

As part of the Skelmersdale's company transition into a digital-first retailer, Hotter recruited technology firm WANNA to develop the app in October 2020. 

The augmented reality technology, the result of a £120,000 investment, allows customers to try products for fit, colour and design. 

It follows the £250,000 investment in its Hotter Footprint technology which delivers a precision fit experience to customers using 3D scanning technology.

Hotter’s app uses the same foot scanning technology. This allows customers to take photos of their foot, which the app’s technology uses to recommend shoe size and width size. Users will be able to see a visual of the fitted shoe.

The retailer has a core female customer base aged 55+, with a growing 35-55 year demographic. Hotter is the first UK footwear retailer in this category to launch the AR technology in its app, which is a direct response to the changing consumer demands during and post Coronavirus lockdowns.

Victoria Betts, chief commercial officer at Hotter, said: "It’s amazing to think people will be able to try shoes on while in the comfort of their own home, ordering straight to their door with the peace of mind that their new shoes will fit well and look great.

"Coupled with the technology now available across all of our stores, we will be offering convenience, precision fitting and high quality service every step of the way. Each of our stores will hold less inventory than before the pandemic as we recognise customers will expect a more experiential service than ever before when shopping on the high street."

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