Blackpool hotels join OYO group

A number of Blackpool hotels are hoping to boost service levels and booking numbers by joining OYO, an international network of hotels which brings expertise, investment and its own specialist software.

OYO Hotel & Homes was launched in India in 2013 by Ritesh Agarwal. With more than 18,000 franchised and leased hotels across 500 cities and 10 countries, it is now the sixth largest hotel group in the world.

The company uses proprietary technology, revenue management capabilities and operational expertise to work with independent hotel owners to improve their financial returns and boost the experience of guests.

A team of hospitality experts also works with owners to upgrade the property itself, often co-investing to improve infrastructure, standards and the look and feel of the hotel.

OYO began working with Gresham Hotel in early March, and has since added OYO The Blarney Stone, OYO Arncliffe Hotel, OYO Martell’s Hotel. 

A number of others across Blackpool will take on the OYO name in the coming weeks.

Jeremy Sanders, head of OYO UK, said: "We’re very excited to have arrived in Blackpool - one of the UK’s most iconic seaside destinations - at such a significant time for the town.

We’re very excited to have arrived at such a significant time for Blackpool.

"Last month, a House of Lords Committee recommended seaside reinvention should begin in Blackpool - a vision OYO not only supports, but is acting on right now.  

"OYO has chosen Blackpool as its entry point for the North West as we see a real opportunity to add value to its hotels and in turn, the local community. Blackpool has the potential to attract new audiences and cement its reputation as a thriving coastal resort and we at OYO want to help drive that success."

OYO launched in the UK, its first market outside of Asia, in October 2018 and now has 50 hotels representing more than 1,000 rooms across UK cities, towns and coastal resorts.

The business, which is backed by investors including Softbank, Airbnb, Sequoia and Lightspeed, plans to invest £40m in the UK in 2019.