Alcedo Care Group launches Christmas Appeal

Alcedo Care Group, with branches across Lancashire and the whole of the North West, has launched its community Christmas Appeal.

First team players for Wigan Warriors, Ethan Havard and Junior Nsemba, lent their support to launch the campaign.  They joined the Alcedo team at the company’s branch on Beecham Court in Wigan to drive awareness of its festive charitable initiative that aims to collect new and unused toys, toiletries and clothing which will be re-distributed to families and individuals in need in the local communities around Alcedo Care's offices across the North West before Christmas.

Alcedo’s distinctive recruitment vehicle has been transformed into a festive grotto for the campaign and the company has even enlisted the support of Father Christmas to meet and greet children.  It is hoped that everyone who visits the grotto makes a contribution to the campaign with Alcedo happy to collect toys for children of all ages and everyday toiletries and items of clothing including toothpaste, toothbrushes, shower gels, soap, socks, t-shirts and fleeces. 

Every single item that is collected will be re-distributed across the North West, helping to support those struggling during the traditional season of goodwill.

Group events manager at Alcedo Care, Adam Garvey commented: “When we came up with the idea for a charitable Christmas campaign, we looked to the local community close to each of our offices for support to ensure it was a success.  We have a fantastic relationship with Wigan Warriors so they were the natural choice to help us raise awareness of the initiative.  Sadly, with the cost of living on the up and Christmas fast approaching, some families and individuals are really struggling, so to be able to help with everyday items, clothing and toys is something we were keen to do.”

A product of Wigan Warriors incredibly successful ‘Futures’ programme, 22-year-old Ethan Havard is now a prominent player in the first team for Wigan Warriors.  He commented: “The Alcedo grotto was enjoyed by all who visited.  Being part of a festive, fun-filled day that saw lots of essential items and products collected for those in need was a pleasure.”

Still only 18 years old, Junior Nsemba has come through the Academy system and found his place in the first team last season.  He was also pleased to lend his support to the campaign, commenting: “Supporting the local community is an important part of the Club and its great to see a local business with the same ethos.  Alcedo Care really wants to help those in need in Wigan and across the North West and I was more than happy to help out.”

The Alcedo Care Group mobile Christmas grotto is travelling to each of the company’s 16 branches across the North West during the month of December and will conclude its tour in Blackpool on Friday 16 December where a fantastic festive singalong is planned from 4pm. 

Recently rated one of the Top 20 home care groups for the third year running by leading reviews website homecare.co.uk, Alcedo Care offers Domiciliary Care Services, Live-in Care, Nurse-Led Complex Care Services, Supported Living and Children’s Services and has fast gained an enviable reputation as the home care provider of choice in the North West thanks to its superb 1,000-strong team of highly skilled and compassionate carers who make a tangible difference to the quality of life of the company’s home care clients.

Run by passionate husband and wife team, Andy and Jo Boardman, and with the support of their fantastic management team, the company is expanding at pace and aims to double in size over the next 12 months with the recruitment of more than 1,000 new carers.