ADI delivers host of new digital stadium enhancements at Turf Moor

There’s a new player arrival experience at Turf Moor Stadium thanks to the latest upgrades from Preston digital stadium specialists ADI.

Burnley FC have again invested in their matchday experience with a host of digital upgrades to Turf Moor Stadium. 

Delivered by the club’s stadium digital partner ADI, the upgrades include two new dynamic, immersive tunnels as well as an additional corner screen above the players’ entrance tunnel. 

The latest updates focus on adding value and theatre to the players’ arrival and are focused in three main areas.

The players’ arrival on pitch for match kick-off has also changed this season, moving from the North-West corner of the Stadium to the South-West corner. 

ADI have created a completely new entrance tunnel – designing and building a steel-framed structure, dressed internally with LED panels to create a completely immersive digital tunnel.

As the players leave the tunnel and emerge onto the pitch, a new corner screen sits above the tunnel entrance between the two stands.

Finally, outside of the stadium, ADI have installed two new double-sided LED gantries which are used to manage the flow of away fans as they approach and leave the stadium at the start and end of the match.

Geraint Williams, chief executive of ADI, said: “Turf Moor is already one of UK football’s most digitally advanced venues, with over 1,000m2 of ADI installed screens and signage; the new elements will join onto this platform. 

“As stadiums take on increasing levels of digital infrastructure, there is the danger that they become operationally fragmented.  Every pixel of Burnley’s digital stadium platform is operated by a single club partner ensuring content can be easily controlled and co-ordinated.

“We’re considering every element of the fan journey – looking at ways we can uplift experience and increase enjoyment. 

"Burnley have a fantastic and loyal fanbase, but the club are keen to invest in the next generation of fans and their investment in the content experience reflects that.

"The new elements are part of getting fans closer to the players – their heroes – but it’s also about providing a platform for the players to feed off the fans and the stadium atmosphere."