Wynnstay appoints new managing director

Agricultural products and services firm Wynnstay has appointed George Franks as managing director, feed. George will join the Lancaster business on 1 December 2026.

He will join Wynnstay from NWF Agriculture and will bring more than 26 years of industry experience. He will also become a member of Wynnstay's executive committee.

George has spent the past decade as national sales director at NWF, where he led national sales teams, developed customer relationships and played a key role in driving commercial growth. 

A graduate from Harper Adams University with a degree in agriculture with land and farm management, George combines strong academic foundations with decades of practical experience and sector knowledge. 

Alk Brand, chief executive officer of Wynnstay Group, said: "George is one of the most respected and experienced leaders in our sector, with an exceptional track record of driving commercial growth, developing high performing teams and building strong customer relationships.

"George's upcoming appointment reflects our commitment to investing in outstanding people who can help us deliver our ambitions. His deep industry knowledge, customer focus and leadership credentials will make him an excellent fit for Wynnstay and a valuable addition to both our executive committee and feed business. We are excited about the experience and fresh perspective he will bring as we continue to strengthen our position in the market and build for the future."