Virgin Money appoints farming representative

Virgin Money has appointed Dale Lawrenson as relationship manager to serve the farming communities in Lancashire, Merseyside and South Cumbria.

In a bid to offer greater diversity and delivery of financial products to the agricultural industry, Virgin Money is deploying experienced agricultural advisors who will provide proactive and localised guidance to farmers across the UK.

Dale grew up in rural Lancashire and was involved with his parents’ farm. He has more than 25 years of experience in commercial banking, with a strong interest in the agri-business sector.

He Dale said: "I am delighted to be part of such a strong team of devoted and experienced agricultural specialists. I look forward to immersing myself within the agri sector across Lancashire and the neighbouring areas, looking at how I can best look after existing customers while also developing new relationships.

"There are many opportunities available to farmers and I aim to work with customers to help their businesses evolve, whether that be identifying opportunities to diversify, supporting them through times of considerable change, or even lowering their carbon footprint. With the challenges facing the sector, my aim is to help them achieve their ambitions and protect their enterprises for future generations."

Darren Owers, regional head of agriculture, said: "Dale’s appointment is an exciting step forward for the team. His experience and understanding of both banking and agriculture will be a valuable asset to both our customers and to the team.

"The personal relationships already established within the farming community give Dale an excellent foundation to build on and means he has a solid understanding of what issues farmers are facing going forwards. This leaves him well placed to focus on innovative solutions that will support and protect farming business into the future."

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