Adam plumbed in at bathroom retailer

Bathroom retailer Victorian Plumbing, based in Leyland, has appointed Adam Knappy to its board as an independent non-executive director.

Adam is the chief marketing and customer officer of DAZN Group, the leading sports and entertainment platform, where he oversees all group marketing activities, platform trading and customer engagement.

The experienced marketeer with a background in data driven marketing and customer engagement has been in this role since April 2025. 

Previously he spent 14 years at THG (formerly The Hut Group), the online health and beauty brand owner and retailer, including, from 2018 to 2025, as group chief marketing officer and CEO of the media division, which he helped launch.

Philip Bowcock, chaiman of Victorian Plumbing, said: “Adam brings extensive marketing and consumer experience that will complement the skills and expertise of our existing directors.

"Victorian Plumbing’s dynamic marketing strategy continues to drive strong brand awareness and support customer acquisition and we look forward to working with Adam and benefiting from his insight and industry experience.”