Outstanding accountants deliver much more than number-crunching

Chris Brown - Brown & Co

While 95 per cent of SMEs recognise that their accountants have strategic value, only eight per cent rate the service they receive as outstanding.

These findings, from accounting software brand FreeAgent, suggest that the skills on offer from most accountants are not broad enough for the needs of SMEs and that many have not yet realised that numbercrunching alone is no longer enough.

SME owners demand attention to detail, analytical skills and problem-solving, but they also seek support in navigating hurdles and exploring opportunities. Understanding a client’s business is vital.

But to be of real value, an accountant should understand the people behind the business, as well as their personal aspirations and goals.

The strength of many SMEs lies in their ability to experiment and innovate quickly, allowing them to stay ahead of the curve and respond quickly to changing market trends and customer needs.

However, many SME owners can sometimes work too much ‘in’ the business rather than ‘on’ it. The risk is reacting to issues as they arise, rather than proactively anticipating what could happen in six months’ time. This is where an ‘outstanding’ accountant comes in.

While larger organisations are likely to have in-house expertise, SMEs will typically rely on external advice. Therefore, regular open and honest conversations between accountants and SME owners on company goals and challenges are essential. This will also allow accountants to tailor their services accordingly.

Unfortunately, many business owners still have a more traditional relationship with their accountants, perhaps meeting just once or twice a year, usually to discuss historic figures.

Accountants can and should be an extension of the SME, acting as a fully outsourced finance function (including FC and FD roles) and working with them on at least a monthly basis – if not weekly.

This ‘new’ way of working has been fundamental to the success of many SMEs, enabling them to tap into the accountant’s knowledge and expertise across all areas of business, and providing them with greater business insights to help with decision making and strategic direction.

A collaborative approach helps strengthen the SME and provides opportunity for growth. That’s what sets the outstanding accountants apart from the rest.

Enjoyed this? Read more from Chris Brown, Brown & Co

Latest news

1

Fuuse raises further £6m as it heads to profitability COO Nik Southworth, CEO Michael Gibson, CFO Sonia Davies.

Fuuse raises further £6m as it heads to profitability

13 Oct 2025

2

Preferred developer named for strategic site Barnfield named as preferred developer for site

Preferred developer named for strategic site

13 Oct 2025

3

Warden completes hospital improvement work Warden Hospital

Warden completes hospital improvement work

13 Oct 2025

4

New planning rules for HMOs Chorley town hall

New planning rules for HMOs

13 Oct 2025

5

New India branch campus on the horizon for Lancaster University Keir Starmer meets Indian PM and included Prof Simon Guy Lancaster University. Pic Simon Dawson

New India branch campus on the horizon for Lancaster University

09 Oct 2025

Background image for hub sign up block

LBV Hub

Leverage Lancashire Business View platforms

Post your news
Post your events
Post your offers
Build your network
Improve your SEO
Gain coverage in the magazine
Sign-up
Events
CMI Level 5 Management and Leadership Course
UCLanAerialCampus.jpg.jpg
LBV Hub Seminars
21 Feb 2025 - 21 Feb 2026

CMI Level 5 Management and Leadership Course

Preston Campus, Preston , PR1 2HE

09:00 - 17:00

CMI Level 5 Project Management Course
UCLanAerialCampus.jpg.jpg
LBV Hub Seminars
21 Feb 2025 - 21 Feb 2026

CMI Level 5 Project Management Course

Preston Campus, Preston, PR1 2HE

08:00 - 17:00

Help to grow management course
Help to grow - barriers to growth.png.png
LBV Hub Seminars
26 Sep 2025 - 16 Dec 2025

Help to grow management course

Preston Campus , Preston , PR1 2HE

09:00 - 15:00

The New Employee Rights Landscape: Day One Compliance Essentials
EventBrite NORi - 15th Oct 2025 Webinar.png.png
LBV Hub Webinar
15 Oct 2025 - 15 Oct 2025

The New Employee Rights Landscape: Day One Compliance Essentials

Microsoft Teams, Microsoft Teams, PR253XH

13:30 - 15:00

Unlocking major project opportunities in the North West
Lancs-cham-logo.jpg.jpg
LBV Hub Seminars
15 Oct 2025 - 15 Oct 2025

Unlocking major project opportunities in the North West

Strathmore Hotel, Morecambe, LA4 5AP

08:00 - 10:00

The Autumn Re set - pour me a wine
LBV Advert_Autumn Reset 1200 x 630px.png.png
LBV Hub Networking
16 Oct 2025 - 16 Oct 2025

The Autumn Re set - pour me a wine

The Artistry House , Preston , PR1 3JJ

17:30 - 19:30

The Business Network Central & East Lancashire
LBV Header (26).png.png
LBV Hub Networking
16 Oct 2025 - 16 Oct 2025

The Business Network Central & East Lancashire

Stanley House, Blackburn, BB2 7NP

11:30 - 14:15

October Freelancer Meet-Up
LBV Hub Networking
16 Oct 2025 - 16 Oct 2025

October Freelancer Meet-Up

Society1, Coworking Space, Preston, PR1 3LT

10:00 - 11:30

Women scaling up Blackpool Fylde and Wyre
LBV Hub Seminars
22 Oct 2025 - 09 Jan 2026

Women scaling up Blackpool Fylde and Wyre

The Small Business Academy, Blackpool, FY4 5JX

09:30 - 15:30

HR Essentials for pubs, bars and licensed venues
EventBrite NORi - 22nd Oct Webinar.png.png
LBV Hub Webinar
22 Oct 2025 - 22 Oct 2025

HR Essentials for pubs, bars and licensed venues

Online - Teams, Leyland, PR253XH

13:30 - 15:00

RISE - Lancashire's unique leadership programme for women
thumbnail_Emma Weston Illustration WENDY BOWERS RISE Illustrstion.jpg.jpg
LBV Hub Seminars
22 Oct 2025 - 18 Mar 2026

RISE - Lancashire's unique leadership programme for women

East Lancashire Chamber of Commerce, Clayton le Moors, BB5 5JR

09:30 - 15:30

Chamber Business Lunch – October
LBV Hub Networking
24 Oct 2025 - 24 Sep 2025

Chamber Business Lunch – October

Lancaster Golf Club, Lancaster, LA2 0AJ

11:00 - 13:30

Advertise with us

Reaching 50,000 members, our print, digital and event platforms offer a fantastic way to raise your business profile and help you grow.

Find out more LBV124 Online Graphic
Subscribe now

Weekly news bulletin