Marketing Lancashire launches recovery plan for county's tourism sector

Marketing Lancashire has launched a tactical plan to help the county's tourism and hospitality industries recover from the devastating impact of the coronavirus pandemic.

The plan has been created with input from the Marketing Lancashire board, Visit Lancashire, the county's local authority stakeholders and the LEP’s Tourism, Culture and Place sector group.

Named 'Redefining the Rule of Six - a recovery plan for Lancashire tourism and hospitality',  it sets out six key priorities to help the sector through 2021 and into 2022. It is designed to act as a bridge through to the development of an extensive sector development strategy with a view to long-term, sustainable growth.

Key points include working together to collate and share useful data and intelligence, lobbying the government for further support, working to improve customer confidence in the region, and backing major initiatives, such as the City of Culture bid. The details can be found in full here.

Rachel McQueen, chief executive of Marketing Lancashire says: "It is critical that we make every effort to support the sector during this extended lock down, and put plans in place to build consumer confidence as soon as we are able to do so, focused on making Lancashire a must-visit destination once travel is allowed.

"Right now, we need practical action plans to help businesses survive and ensure that they are able to generate maximum income when they are able to welcome visitors back in a safe, covid-secure environment. Lancashire has demonstrated its commitment to the health and wellbeing of both our residents and visitors, with hundreds of businesses signed up to the national 'We're Good to Go' standard. We need to make sure that everyone is aware of what we have to offer across the county."

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