Major investment deal looms for cash-strapped Accrington Stanley

By Lancashire Business View

26 Oct 2015

Dynamic and fast growing Lancashire business What More UK is on the brink of a major new investment deal with its local football club, Accrington Stanley.

If it goes ahead the deal will clear around £1.2m in debt for the historic club and provide additional working capital of around £600,000 to make it more sustainable going forward. It will put the club on a firm financial footing for the first time in years.

Shareholders are being urged to attend a general meeting called for this Wednesday, October 28, and taking place at the club's Sports Bar, in Livingstone Road, from 7pm. On the agenda is a proposal which would see What More UK's founder and Accrington Stanley fan Andy Holt take over a debt of almost £480,000 owed by the club, while his company would pump in more than £580,000 to pay off other creditors, with further investment to follow.

If the complex proposal is approved Holt would also be appointed a director of the club, as he and his company would between them hold more than three-quarters of its total shares, giving him a controlling interest. It would enable Holt and his team to apply their considerable business acumen to helping make Accrington Stanley FC a successful business going forward.

So who is Andy Holt?

Born and raised locally, he comes from a humble working class background, but is the man behind one of the region's biggest business success stories of recent years. And while the hard-grafting and plain-speaking businessman prefers to stay in the factory and out of the limelight, his companies are already well known to Stanley fans.

Founded in Huncoat just 16 years ago, What More UK manufactures and distributes a huge range of plastic housewares, storage solutions and other products, most sold under the trusted 'Wham' brand.

Earlier this year it became Accrington Stanley's stadium sponsor in a separate deal worth £200,000 to the club, and which saw its ground renamed the Wham Stadium. Another of Holt's business interests is PlasticBoxShop, the UK's leading online retailer of plastic storage boxes, which became Stanley's new shirt sponsor as part of the same pre-season finance deal.

What More UK is now based at a state-of-the-art 500,000 sq ft manufacturing and distribution facility at Altham, exporting its Wham brand products to more than 60 countries worldwide and with an annual group turnover of around £55m.

Despite his companies' previous commitment to the club, Holt's own Accrington Stanley replica shirt reads 'Just a Fan' on the back, but those sponsorship deals brought him closer to the business that is the bedrock of the football club.

"I knew the club needed help financially, but it wasn't until I saw the books that I realised how much it would take," said Holt.

"I kept telling myself I just wanted to be a fan, but the truth is I couldn't walk on by and not try to help. If this proposal goes through on Wednesday, it will make me the major shareholder. I don't want to run every aspect of the club, but I do want to offer whatever help and support I can on the business side of things.

"My first priority would be to clean up the balance sheet and tackle all the club's old debt and creditors, to get Accrington Stanley back on a sound financial footing. Next I would forge a board of directors to take the club forward, building on that footing to achieve tangible improvements for the club, the town and the fans.

"All lower league clubs have similar problems, with lower revenues and struggling with finance, but what kills them is high debt. Stanley is known as 'the club that wouldn't die' and the fact that it hasn't is a credit to those currently and previously involved in the club, and who have backed it financially.

"People like Eric Whalley, Ilyas Khan, Peter Marsden and the other directors there now have backed the club to the hilt. What attracted me to getting involved was their integrity and commitment to the club, matched on the field by John Coleman and his team. All the staff there are Accrington Stanley to the core and they are people I know I can work with."

Holt added: "Everyone connected with Stanley is rightly proud of its heritage as a founder of the Football League and I want to do whatever I can to help secure its place in the future. My business is based in Hyndburn, which has supported and nourished its growth, so I am happy to put something back into the area through its football team." Speaking of Wednesday's meeting, Holt said: "It's important to everyone at the club to be open and let all the fans - not just the shareholders - know exactly what's going on. We're not doing anything behind closed doors."

Latest news

1

REVEALED: Red Rose Awards winners 2026 Red Rose Winners 2026

REVEALED: Red Rose Awards winners 2026

14 Mar 2026

2

Panache Cruises makes key hire ahead of Australian launch Julliana Nasmith and James Cole

Panache Cruises makes key hire ahead of Australian launch

12 Mar 2026

3

Blackburn bids to become the UK’s first Town of Culture Blackburn Town of Culture bid taken by Robin Zahler

Blackburn bids to become the UK’s first Town of Culture

12 Mar 2026

4

New chapter for Guy’s Thatched Hamlet after Bowland Inns and Hotels acquisition Thatched Hamlet Terrace at Guys

New chapter for Guy’s Thatched Hamlet after Bowland Inns and Hotels acquisition

11 Mar 2026

5

Heritage manufacturers embrace digital technology with Made Smarter Siddique Rasul digital project manager and Steve Allen of Darwen Terracotta

Heritage manufacturers embrace digital technology with Made Smarter

11 Mar 2026

Background image for hub sign up block

LBV Hub

Leverage Lancashire Business View platforms

Post your news
Post your events
Post your offers
Build your network
Improve your SEO
Gain coverage in the magazine
Sign-up
Events
LBV127 March/April Magazine Networking Event
Jan/Feb Networking Event - Closer up
Networking
19 Mar 2026

LBV127 March/April Magazine Networking Event

Salmesbury Hall, Preston New Road, Lancashire, PR5 0UP

08:30 - 10:30

AI & Cybersecurity Summit
AI and Cybersecurity Logo
Summit
28 Apr 2026

AI & Cybersecurity Summit

Dunkenhalgh House , Blackburn Road, Clayton Le Moors, BB5 5JP

08:30 - 11:00

Sub36 Networking - Outdoor Elements
Sub36
Networking
29 Apr 2026

Sub36 Networking - Outdoor Elements

Outdoor Elements, Pump House Dean Wood, Trapp Lane, Burnley, BB12 7JD

09:00 - 11:00

LBV Magazine Networking Events - SAVE THE DATES
Jan/ Feb Networking Event - Talking
Networking
14 May 2026

LBV Magazine Networking Events - SAVE THE DATES

Lancashire

08:30 - 10:30

Could your business be a King’s Award winner?
King's Cross Awards
LBV Hub
18 Mar 2026

Could your business be a King’s Award winner?

11 Victoria Street, Preston, Lancashire, PR1 7QS

16:00 - 18:00

Preston Freelancer Meet-Up and Coworking Day: March
March Freelancer Square.png.png
LBV Hub Networking
19 Mar 2026 - 19 Mar 2026

Preston Freelancer Meet-Up and Coworking Day: March

Society1, Coworking Space, Preston, PR1 3LT

10:00 - 12:00

The Business Network Central and East Lancashire
LBV Header (30).png.png
LBV Hub Networking
19 Mar 2026 - 19 Mar 2026

The Business Network Central and East Lancashire

Barton Manor, Preston, PR3 5AA

11:30 - 14:15

Exploring Debt Finance: Unlocking SME Growth
LCC Event Logos
LBV Hub Exhibitions
24 Mar 2026

Exploring Debt Finance: Unlocking SME Growth

Farleys Solicitors, 3 Mead Way, Shuttleworth Mead, Padiham, Burnley, BB12 7NG

09:00 - 12:00

The Marketing Meetup Lancashire
TMM Lancs - 27th Jan.jpg.jpg
LBV Hub Networking
25 Mar 2026 - 25 Mar 2026

The Marketing Meetup Lancashire

Six Connections, One Slater Terrace, Burnley, BB11 1BU

18:00 - 20:00

Invest in Pendle: A Live Celebration Event
Northlight photograph
LBV Hub
25 Mar 2026

Invest in Pendle: A Live Celebration Event

The Leisure Box, Northlight Mill, Glen Way, Nelson, BB9 5NH

12:00 - 14:00

The Employment Rights Act 2025: What you need to know
Logo.jpg.jpg
LBV Hub Seminars
26 Mar 2026 - 26 Mar 2026

The Employment Rights Act 2025: What you need to know

Lancaster & Morecambe College, Lancaster, LA1 1TZ

08:00 - 10:00

The Ultimate Music Quiz
Logo.jpg.jpg
LBV Hub Fundraisers
27 Mar 2026 - 27 Mar 2026

The Ultimate Music Quiz

Morecambe Football Club, Morecambe, LA4 4TB

19:00 - 22:30

Advertise with us

Reaching 50,000 members, our print, digital and event platforms offer a fantastic way to raise your business profile and help you grow.

Find out more LBV124 Online Graphic
Subscribe now

Weekly news bulletin