Do you have a FOMO?

Have you ever had a conversation where someone is using abbreviations you simply don’t understand?

By Amanda Jackson, managing director, Tigerfish PR.

At Tigerfish PR we work across lots of industries, and we find everyone has abbreviations and jargon unique to their sector.

And whilst these might be totally clear to you and your colleagues, one of our jobs is to make sure your customers and potential customers understand you fully.

That’s not to say we aren’t guilty of using our own. Here are a few concepts your business can use - and the abbreviations we know them by...

FOMO = Fear of Missing Out We’ve all seen them, but probably hadn’t realised there was a name attached. FOMO a great motivator to get customers to sign up for more info – whether that is a flash sale, a white paper promising to tell you 5 secrets about your industry, or sign up to Facebook for special offers.

CTA = the all-important ‘Call to Action’ Why would you send out a sales letter or create an advert or website copy without getting interested readers to do something? Call now, sign up, click here…

WOM = 'Word of Mouth' Let’s face it, there’s all sorts of ways to get people to know about the great things you do, and certainly one not to be overlooked, is word of mouth.

Who’s ever had a local restaurant recommended by friend. Would you go? Probably yes. It’s such a powerful persuader.

And finally, here’s a surefire way to stay in people’s memory: STATOY = ‘Saw This and Thought of You’ Who doesn’t appreciate having something relevant sent to them? It might be a card, an article, a work opportunity. It’s all building relationships with your key audiences.