Innovation is not rocket science

Making a big difference to your business needn't be complicated. Big things can happen through incremental changes, implementing new ideas, new approaches and new ways of thinking.

The conference is designed to help Lancashire’s business leaders from all sectors to think differently about business growth. It's a chance to look at ways of growing businesses through exploiting new technologies and conquering new markets.

"Innovation is not just about creating new products, it's about exploiting new techniques to create things in new cost effective ways, developing new business models and services that help you, help your clients and help you stand out from your competitors."

Martin Higginson, who started a publishing business at 19 which he later sold to IPC Magazines, will be presenting a keynote speech. Martin has since started numerous businesses including Monstermob Group plc - a mobile business that currently employs 1,000 people in 13 different countries.

Charles Hadcock, chair of Creative Lancashire, said: "The unrelenting pace of change is redefining the way that we do business, but it can also bring a wealth of opportunity.

During the afternoon workshop innovation experts Pera Consulting will be running an innovation masterclass for business leaders who want to roll up their sleeves and get started on making changes.

This year's BIG Conference will be held at the Lancaster Institute for Contemporary Arts (LICA) at Lancaster University on Wednesday 10July, from midday onwards.