Hotter raises £120,000 for Marie Curie
Skelmersdale-based Hotter Shoes has raised more than £120,000 for cancer charity Marie Curie through the sale of special editions of its footwear.
The company has sold more than 7,000 of its limited-edition daffodil footwear designs since choosing Marie Curie as its charity partner in 2018.
Employees have also organised several fundraising activities including treks, a Great Hotter Tea Party and bake sales.
The amount raised will fund the equivalent of 6,000 hours of Marie Curie expert care and emotional support from a Marie Curie Nurse, or more than 666 night shifts.
Ian Watson, CEO at Hotter, said: "I’m immensely proud of our staff for this outstanding fundraising campaign and we’re not stopping here; we have lots more planned for the future.
"During the past 12 months, we have accelerated Hotter’s transformation to a digital-first business to adapt to the challenges presented by the Coronavirus pandemic. Alongside this, it is more important than ever before to remain true to our values of supporting amazing causes such as Marie Curie.
"We are absolutely committed to fundraising as much as possible as they navigate the impact on fundraising streams caused by the pandemic while continuing to deliver vital, frontline support across the UK during these tough times."
Michelle Martin, Director of Development and Communities at Marie Curie, added: "Fundraising for our Great Daffodil Appeal will be significantly affected this Spring for the second year running so we are hugely grateful for Hotter’s incredible support that has seen them raise over £120,000 since our partnership began.
"It is partners like Hotter, their incredible staff and customers, that make it possible for our frontline Nurses to continue being there for dying people and their loved ones."
This year’s limited-edition design, Blossom, is a Wellington boot available from the company's website for £49, of which £10 will go to the charity.
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