Double-digit Christmas boost for Booths

The Booths chain of supermarkets recorded bumper sales over Christmas with party food, wine and mince pies proving a hit.

For the three-week Christmas trading period, sales increased by 11 per cent. Sales over the seven days in the run up to Christmas Day were up by 16.6 per cent.

Orders from the Booths Christmas Book, were up 66 per cent by value. Sales of smaller turkeys saw growth of 23 per cent, with sales of turkey crowns up 38 per cent and sales of frozen turkeys up by 50 per cent. Sales of Pigs in Blankets increased by 100 per cent, with the Festive Swirl line increasing by 22 per cent. Sales of sprouts were up by 14 per cent.

Party food increased by 72 per cent, indicating small at home celebrations, Christmas pudding sales grew by 30 per cent, Christmas desserts by 34 per cent and Champagne sales were up by 42 per cent.

Nigel Murray, chief operating officer, said: "It’s been a Christmas like no other at Booths, but we were determined to deliver it safely and with appropriate cheer.

"Customer trust in Booths has grown steadily throughout the pandemic and these results reflect on our commitment to quality and service and prioritising the safety of our colleagues and customers."

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