Chorley firm secures Brazilian export deal
Shackerley, a manufacturer of ceramic granite façade systems, is looking to change the way architects clad buildings in South America’s largest country.The Chorley firm has secured an export and licensing deal for its patented Sureclad system with Brazilian ceramics giant Eliane Revestimentos Cerâmicos.
Under the terms of the deal Shackerley is sharing its unique manufacturing expertise and façade know-how with Eliane, helping to set up a state of the art prefabrication plant in its Sao Paulo factory, and exporting other key elements of its façade system from its HQ and factory in Euxton.Eliane will promote Sureclad under licence to architects and their clients across Brazil and seek to mirror the success that Shackerley has achieved in the UK over the past decade.
Shackerley, an independently owned family business, designed and developed Sureclad in-house in the late 1990s, offering a new way for architects to envelop buildings with ceramic granite, an attractive, premium quality, precision engineered material made entirely from natural constituents.Here in the UK, Shackerley continues to lead the ceramic granite ventilated façade market and the Sureclad® system has been used in every region to clad an impressive portfolio of high profile developments in the hotel and leisure, healthcare, education, retail and general commercial sectors.
Recent examples in the North West include: Liverpool Central Library; The Christie’s new treatment centre in Manchester; Park Inn Hotel and The Peninsula offices in Manchester’s Green Quarter; Holiday Inn and ‘Blue’ office tower at MediaCityUK; Travelodge Liverpool Central, and Lancaster University’s hi-tech LEC and ISS buildings.The Eliane deal follows a similar partnership forged between Shackerley and one of the foremost porcelain manufacturers in the US, Crossville Inc, which is providing a platform for the Sureclad system to be promoted across the US and Canada. Shackerley founder and chief executive Brian Newell commented: “Both Crossville and Eliane approached Shackerley because they were looking for a tried and tested, reliable and durable ventilated façade system that they could use with the ceramic granite large format tiles they each manufacture. The fact that Shackerley’s Sureclad system has been successfully tested to US seismic and hurricane standards was also of particular interest."