Businesses share why branding is so much more than a logo

In an increasingly crowded marketplace, branding has moved far beyond colourful logos and sharp slogans.

Your brand is many things – it is the way you communicate as a business, the experience you offer and deliver to your customers and, ultimately, what you and your organisation stand for.

Little wonder that today having a strong brand is seen as a valuable strategic asset, with consistency in messaging as vitally important as those logo colours.

The businesses that get it right find that they have a competitive edge when it comes to scaling up and growth. Industry research has shown that brand consistency can add revenue.

Your brand is very much about the identity and personality of your business and, with the continuing onward march of social media, standing out from the crowd is even more crucial.  

Rebranding is not something that businesses decide on lightly. While strategically the right thing to do, it requires careful planning and an understanding of why the exercise has been undertaken and what it is aiming to deliver.  

Lancashire is home to some great agencies, with impressive track records when it comes to working with businesses and organisations to get their branding right.

Lancashire Business View feature some of their work and share their valuable advice when it comes to being on brand in the modern business world.

As Charlie Haywood, creative director and founder of Hotfoot, tells us: “At its best, branding brings a proposition into sharp focus, giving organisations the clarity and confidence to move forward.”

Added to that, as the creative team at Complete explains, a well-executed rebrand offers the opportunity for businesses to define what really matters to them. The digital agency stresses that trust is also important and that is built through consistent delivery and long-term partnership.

Morgan Rothwell, managing director at D&M Creative and a chartered marketer, adds: “Branding is far more than visuals. It’s about positioning, perception and creating something that connects with the right audience. A strong brand is fundamental to business growth.”

Read their stories here:

D&M Creative: A clear and impacting brand can be the difference

Hotfoot: Effective design goes beyond design

Complete bakes in brand strategy to deliver growth