Tourist attraction scoops top European accolade

Blackburn's Scare Kingdom Scream Park has won ‘Best Halloween Event/Multi Attraction Experience’ at the prestigious SCARs, Europe’s only awards ceremony dedicated to the scare entertainments industry.

It beat off stiff nationwide competition from attractions all over the UK to win the title, at the event held at Thorpe Park Resort in Surrey.

The SCARs are a collaboration between ScareCON and ScareTOUR, two of the leading bodies in scare entertainment, and are part of a weekend of fright night fun including scare mazes, workshops, talks and a trade show.

The awards, which are in their 8th year, are highly regarded by the industry and scooping an accolade at such an event puts Lancashire firmly on the map for alternative tourist attractions and entertainment.

In fact, Scare Kingdom Scream Park’s talented team are so highly regarded in the industry that they were invited to give a talk across the weekend about the execution of permanent scare attractions, firmly cementing Lancashire as the go-to destination for boundary pushing entertainment.

Jason Karl, chief creative executive for Scare Kingdom Scream Park, said: “Winning the award is testament to the dedication my team and I put into creating such ground-breaking, boundary pushing entertainment year on year.

"The county has a great history of providing alternative entertainment to the public, dating right back to the old curiosity shows that once graced Blackpool and beyond, so it makes us extremely proud to know we’re keeping Lancashire firmly on the map, not just for horror, but for entertainment full stop.”

This award win is their second in recent months, as it follows the parks success locally at the Ribble Valley Tourist Awards where they were deemed Most Innovative Attraction. Even more recently, the on-going popularity of the parks current event, Horror Camp LIVE! has seen box office sales soar.

As the park reaches the half way point in the industry revolutionising fourth season of Europe’s first horror camping event, they have seen tickets sell faster than ever, with guests travelling from as far as Northern Scotland to come and visit. It also comes just days after the park launched their 2015 Halloween event, 7 Deadly Sins, with its latest trailer shot at another top tourist hotspot in the county, Towneley Hall.