Top award for Lancashire-based hair brand

FYC - a Lancashire based product range for mixed textured curls – has won a prestigious beauty award just one year since it first launched.

The Pure Beauty Awards are the biggest and most recognised awards in the beauty industry. Brands are first shortlisted by a team of experts, and then the public vote for the eventual winners.

FYC was shortlisted with two products in the Best New Textured Hair Product category. FYC Leave In Conditioner was awarded Bronze, while the Refresh & Detangle Spray was crowned the winner with the Gold award.

The award was accepted by FYC co-founder Rob Binns at a glamorous ceremony in London, which was hosted by RuPaul’s Drag Race star Cheryl Hole.

Rob said: “We’re absolutely thrilled! It’s a great honour to be commended in this way, and its testament to how much our customers love the products. FYC was created with customers in mind, so this is proof that we’re doing the right thing!”

He began working on the range with his business partners Bradley Lincoln and Mike Peters after failing to find the right kind of hair product for his three-year-old-daughter Lydia.

FYC is based in Cotton Court in Preston. The products are especially for Afro-European mixed textured curls, are easy-to-use, and accessibly priced from £4.99 to £7.99. The range is fully made in Britain.

Rob said: “Walk down any hair aisle in the country and you’ll now see a dedicated curl section. This wasn’t the case five or 10 years ago.

“It’s a huge and growing market, so for industry experts and our customers to rank our products so highly is a real achievement.”

Co-founder Rob Binns is a serial entrepreneur with interests in a range of tech, telecoms and property companies, as well as undertaking a number of civic and charitable roles. His daughter, Lydia, is mixed race and her own hair journey is at the heart of FYC. 

Co-founder Bradley Lincoln is a parent of mixed-race children and the creator of the ‘Mix-d:’ concept of resources and materials developed around the subject of mixed-race identity in the UK. Bradley headed the detailed research that led to the development of FYC.

Co-founder Mike Peters founded Universal Products Manufacturing, a manufacturing business that delivers products for some of the top names in the beauty world from their factory in Kirkham in the North West of England.

Mike has a strong and highly successful track record in the beauty and hair product sector, including work in West Africa, and was honoured with an MBE for services to North West industry.

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