Spirit of adventure inspires firm to follow growth trail

By Boost Business Lancashire

26 Nov 2015

Lancashire-based adventure activity specialist Yamba UK is ready for expansion after taking part in Boost Business Lancashire’s Growth Mentoring programme.

The business, based at Lostock Hall, near Preston, is taking practical steps to raise its profile among potential customers and generate more business.

The firm’s three-strong core team and experienced freelance staff provide adventure activities for a range of clients including colleges, schools, groups, charities, and some families.

Their range of activities include abseiling, canoeing, rock climbing, ghyll scrambling, sea kayaking, mountaineering, orienteering, archery, bush craft, zip lines, problem solving, raft building, and high ropes.

The business was performing strongly in delivering high quality activities and wanted to develop a more effective marketing strategy that would accelerate growth.

Boost Business Lancashire is the £7.2m Lancashire Business Growth Hub, offering free and part-funded business support to ambitious and growing businesses. Owner Diane Hill found about Boost after picking up information at a business expo event.

Following an initial consultation, she was allocated Paul Bury, a mentor at Community & Business Partners, which delivers the programme for Boost.

Diane said: “The mentoring support has been extremely helpful – it has helped us to look afresh at our business opportunities and provided practical advice on how we can market our business more effectively. Our mentor was approachable and provided very useful information and support. The whole service has been extremely efficient and worthwhile.”

Paul added: “I helped Diane to look at new approaches to her marketing strategy, improve her outward presentation and also provided some contacts and ideas for a refreshing approach. We looked at the business from a customer’s perspective and this enabled Diane to consider different ways in which she could promote their services.

Paul also helped Diane’s team to take on board new communication methods and tools such as Mail Chimp.

“This has motivated them to work harder at promoting their business and become more focused on the outcome of their marketing activities,” he added.

Community & Business Partners will ensure Diane is sent up-to-date information about networking and events such as the HR Employers Forum on December 2nd 2015. These events represent opportunities to network with other businesses that could use Yamba UK’s services.

Jane Houghton-Fenning, business development director at Community & Business Partners, added: “Diane embraced the idea of looking at the business from a different perspective and has followed through on the actions from the discussions with her mentor. This has lead to an improved performance and will accelerate the growth potential now and in the longer-term.

Jane added: “An objective opinion and the acquisition of knowledge from a business mentor is invaluable as it enables a greater understanding of the barriers to growth and the actions required to address them.” Boost is delivered by Lancashire County Council and the Lancashire Enterprise Partnership, and supported by money from the European Regional Development Fund (ERDF). Boost has supported more than 2,800 businesses and created more than 900 jobs since it launched in July 2013.

Latest news

1

Lancashire emerges as key player in UK's Defence and Tech Sector Mo Isap Chair Of The Lancashire Business Board Nick Miles National Cyber Force Deputy Director For Samlesbury Annette Weekes Representative Of The NWRDSC

Lancashire emerges as key player in UK's Defence and Tech Sector

03 Jul 2025

2

Report shows impact of BAE Systems in Lancashire BAE Systems Radar

Report shows impact of BAE Systems in Lancashire

02 Jul 2025

3

Three weekly domestic waste collection considered in plans Waste recycling Blackpool

Three weekly domestic waste collection considered in plans

01 Jul 2025

4

Graham Engineering confirms sale to a2e Industries Graham Engineering

Graham Engineering confirms sale to a2e Industries

01 Jul 2025

5

Training 2000 celebrates 'Good' rating by Ofsted Training 2000

Training 2000 celebrates 'Good' rating by Ofsted

01 Jul 2025

Background image for hub sign up block

LBV Hub

Leverage Lancashire Business View platforms

Post your news
Post your events
Post your offers
Build your network
Improve your SEO
Gain coverage in the magazine
Sign-up
Events
LBV123 July/August Launch Event
Lancashire Business View magazine launch
Networking
16 Jul 2025

LBV123 July/August Launch Event

Burnley

08:30 - 10:30

Lancashire Built Environment Conference 2025
BEC 315 X 315 Px
Networking
25 Sep 2025

Lancashire Built Environment Conference 2025

Blackpool Football Club, Blackpool, FY1 6HX

08:30 - 13:00

CMI Level 5 Management and Leadership Course
UCLanAerialCampus.jpg.jpg
LBV Hub Seminars
21 Feb 2025 - 21 Feb 2026

CMI Level 5 Management and Leadership Course

Preston Campus, Preston , PR1 2HE

09:00 - 17:00

CMI Level 5 Project Management Course
UCLanAerialCampus.jpg.jpg
LBV Hub Seminars
21 Feb 2025 - 21 Feb 2026

CMI Level 5 Project Management Course

Preston Campus, Preston, PR1 2HE

08:00 - 17:00

The Marketing Metrics that Matter – July 4
LBV Hub Seminars
04 Jul 2025 - 04 Jul 2025

The Marketing Metrics that Matter – July 4

Door4 Office, Burnley Wharf, Burnley, BB11 1JG

08:30 - 11:00

Tri-Site Survey Equipment Showcase
unnamed (2).jpg.jpg
LBV Hub Seminars
09 Jul 2025 - 09 Jul 2025

Tri-Site Survey Equipment Showcase

Crow Wood Hotel, Burnley, BB12 0RT

09:30 - 16:00

Choose Chorley for Business - Talent Reimagined Business Breakfast
talentreimaginedbb.png.png
LBV Hub Seminars
10 Jul 2025 - 10 Jul 2025

Choose Chorley for Business - Talent Reimagined Business Breakfast

Strawberry Fields Digital Hub, Chorley, PR71PS

08:00 - 10:30

Blackburn Cathedral hosts Champagne and Diamonds Event with Ainsworth Jewellers
Champagne-Jewellery 10 07 25_page-0001.jpg.jpg
LBV Hub Awards
10 Jul 2025 - 10 Jul 2025

Blackburn Cathedral hosts Champagne and Diamonds Event with Ainsworth Jewellers

Blackburn Cathedral, Blackburn, BB1 5AA

18:00 - 20:30

Shaping Preston's future by remembering its past
1750160034867.png.png
LBV Hub Networking
16 Jul 2025 - 16 Jul 2025

Shaping Preston's future by remembering its past

Society1, Coworking Space, Preston, PR1 3LT

18:00 - 20:30

Chamber Summer BBQ
LBV Hub Social
17 Jul 2025 - 17 Jul 2025

Chamber Summer BBQ

The Borough, Dalton Square, Lancaster, LA1 1PP

17:30 - 20:00

Preston Tech Connection: Web3 is Dead. Or is It?
July Longer Banner.jpg.jpg
LBV Hub Networking
29 Jul 2025 - 29 Jul 2025

Preston Tech Connection: Web3 is Dead. Or is It?

Society1, Coworking Space, Preston, PR1 3LT

18:00 - 19:30

Preston Freelancer Meet-Up: July
Longer July Banner.jpg.jpg
LBV Hub Networking
31 Jul 2025 - 31 Jul 2025

Preston Freelancer Meet-Up: July

Society1, Coworking Space, Preston, PR1 3LT

10:00 - 11:30

Advertise with us

Reaching 50,000 members, our print, digital and event platforms offer a fantastic way to raise your business profile and help you grow.

Find out more LBV122 Online Graphic
Subscribe now

Weekly news bulletin