Skiddle inks deal with Mixmag

Preston-based Skiddle has launched strategic partnership with high street music magazine Mixmag to handle event ticket sales on its website.

Mixmag has a global following and is known as the world's biggest selling dance music magazine, with Mixmag.net generating more than a million monthly page impressions.

The partnership will see Mixmag combine its huge database of club listings and contacts with Skiddle’s own ticket shop and event listings.

Features include the ability to browse and search for events across the country, with full event and venue details to help visitors find the perfect event. Facebook integration means customers can view which of their friends are already attending, plus RSVP to the event.

Mixmag users will also benefit from Skiddle’s entry management solutions, with many events using the latest barcode entry technology. The Mixmag ticket shop has been tailored to show events which will appeal to their target audience, ensuring Mixmag’s users find the most complete events listings of its kind online, combining its own indispensable listings with Skiddle's complete technological solution.

Skiddle's ticketing director, Richard Dyer, said: "There's a great deal of crossover between our target audiences. Powering Mixmag's ticket sales is a great opportunity for both businesses to concentrate on what each party does best."

"Mixmag has a long history in helping dance music fans plan the best nights of their lives. Thanks to Skiddle we've now made that process even simpler," said Nick Stevenson, Mixmag's publisher.