Simon Jersey supports radio DJ's Children in Need challenge

By Simon Jersey

16 Nov 2016

Uniform supplier Simon Jersey is helping BBC Radio Lancashire DJ Graham Liver battle the elements as he treks 100 miles for Children in Need – pulling a four-poster bed.

The DJ, who presents the station’s daily Breakfast Show, has taken on the challenge to walk from Pudsey in Yorkshire to Bare in Lancashire, in seven days - all while pulling a specially commissioned four-poster bed.

To help him on his way Simon Jersey has provided warm hoodies, t-shirts embroidered with his Liver’s Lancashire Lie In logo plus waterproof trousers to help him keep warm as he aims to raise as much money as possible. He hopes to finish the fundraising effort by Friday 18th November when Children in Need is live on BBC1.

Simon Jersey will also be adding to the Lancashire fundraising total with its own bake sale and dress up day on Friday.

James Saunders, Simon Jersey managing director, said: “Graham is a familiar voice to all of us who live in Lancashire and when we heard about his latest challenge we were happy to help.

“He is walking from early in the morning to late at night and we know that the winter weather will be tough. We’ve provided enough clothes to keep him warm and wish him the best.”

Graham will be visiting various schools and community groups during the walk and conducting interviews for his morning radio show live from the bed.

It’s the latest in a series of Children in Need challenges for Graham who has previously cycled from the Eiffel Tower to the Blackpool Tower and canoed 120 miles of the Leeds Liverpool canal.

Graham said: “Regular listeners to my breakfast show know I’m always moaning about how I don’t get to see enough of my bed so when the powers that be suggested Liver’s Lancashire Lie In, I jumped at the chance.

“It’ll be great to be able to visit so many different parts of the county over the week but the thought of dragging a four-poster bed up and down some of Lancashire's biggest hills has got me reaching for the bed covers!

"Thankfully I'll have a crack team of helpers with me the whole way, made up of BBC Radio Lancashire and BBC North West Tonight presenters - and maybe even one or two famous faces.

"Children in Need is one of the most important things the BBC does and seeing firsthand the difference the donations make to young people's lives keeps me determined to complete the challenge and raise as much money as possible for such a vital cause."

BBC Children in Need works throughout the year to ensure that every child in the UK has a safe, happy and secure childhood, and the chance to reach their full potential. It relies on the energy and commitment of thousands of fundraisers and supporters across the UK, who donate their time and money to put on events supporting the Appeal. Whether doing your baking thing, your fancy-dress party thing or your challenge thing, every penny raised will help support projects across the UK.

Enjoyed this? Read more from Simon Jersey

Latest news

1

New India branch campus on the horizon for Lancaster University Keir Starmer meets Indian PM and included Prof Simon Guy Lancaster University. Pic Simon Dawson

New India branch campus on the horizon for Lancaster University

09 Oct 2025

2

Best events and talented students complete finalists list for Lancashire Tourism Awards 2026 Best Events and Talented students on Lancashire Tourism Awards finalist list

Best events and talented students complete finalists list for Lancashire Tourism Awards 2026

09 Oct 2025

3

East Lancashire Learning Group named UK digital transformation leader in CIO 100 Awards Andrew Dewhurst with the award win

East Lancashire Learning Group named UK digital transformation leader in CIO 100 Awards

09 Oct 2025

4

PHX Training appoints new business leader in Blackpool Jason Davenport PHX Training

PHX Training appoints new business leader in Blackpool

09 Oct 2025

5

Velocity seals Airbus extension worth up to $54m Velocity Composites Has Announced Its Entry Into The Us Market

Velocity seals Airbus extension worth up to $54m

08 Oct 2025

Background image for hub sign up block

LBV Hub

Leverage Lancashire Business View platforms

Post your news
Post your events
Post your offers
Build your network
Improve your SEO
Gain coverage in the magazine
Sign-up
Events
CMI Level 5 Management and Leadership Course
UCLanAerialCampus.jpg.jpg
LBV Hub Seminars
21 Feb 2025 - 21 Feb 2026

CMI Level 5 Management and Leadership Course

Preston Campus, Preston , PR1 2HE

09:00 - 17:00

CMI Level 5 Project Management Course
UCLanAerialCampus.jpg.jpg
LBV Hub Seminars
21 Feb 2025 - 21 Feb 2026

CMI Level 5 Project Management Course

Preston Campus, Preston, PR1 2HE

08:00 - 17:00

Help to grow management course
Help to grow - barriers to growth.png.png
LBV Hub Seminars
26 Sep 2025 - 16 Dec 2025

Help to grow management course

Preston Campus , Preston , PR1 2HE

09:00 - 15:00

Advantage: AI – A Workshop for Business Leaders – Oct 10th
Ai 10.10.png.png
LBV Hub Seminars
10 Oct 2025 - 10 Oct 2025

Advantage: AI – A Workshop for Business Leaders – Oct 10th

Door4 Office, Burnley Wharf, Burnley, BB11 1JG

09:00 - 12:00

Unlocking major project opportunities in the North West
Lancs-cham-logo.jpg.jpg
LBV Hub Seminars
15 Oct 2025 - 15 Oct 2025

Unlocking major project opportunities in the North West

Strathmore Hotel, Morecambe, LA4 5AP

08:00 - 10:00

The New Employee Rights Landscape: Day One Compliance Essentials
EventBrite NORi - 15th Oct 2025 Webinar.png.png
LBV Hub Webinar
15 Oct 2025 - 15 Oct 2025

The New Employee Rights Landscape: Day One Compliance Essentials

Microsoft Teams, Microsoft Teams, PR253XH

13:30 - 15:00

The Autumn Re set - pour me a wine
LBV Advert_Autumn Reset 1200 x 630px.png.png
LBV Hub Networking
16 Oct 2025 - 16 Oct 2025

The Autumn Re set - pour me a wine

The Artistry House , Preston , PR1 3JJ

17:30 - 19:30

The Business Network Central & East Lancashire
LBV Header (26).png.png
LBV Hub Networking
16 Oct 2025 - 16 Oct 2025

The Business Network Central & East Lancashire

Stanley House, Blackburn, BB2 7NP

11:30 - 14:15

October Freelancer Meet-Up
LBV Hub Networking
16 Oct 2025 - 16 Oct 2025

October Freelancer Meet-Up

Society1, Coworking Space, Preston, PR1 3LT

10:00 - 11:30

Women scaling up Blackpool Fylde and Wyre
LBV Hub Seminars
22 Oct 2025 - 09 Jan 2026

Women scaling up Blackpool Fylde and Wyre

The Small Business Academy, Blackpool, FY4 5JX

09:30 - 15:30

HR Essentials for pubs, bars and licensed venues
EventBrite NORi - 22nd Oct Webinar.png.png
LBV Hub Webinar
22 Oct 2025 - 22 Oct 2025

HR Essentials for pubs, bars and licensed venues

Online - Teams, Leyland, PR253XH

13:30 - 15:00

RISE - Lancashire's unique leadership programme for women
thumbnail_Emma Weston Illustration WENDY BOWERS RISE Illustrstion.jpg.jpg
LBV Hub Seminars
22 Oct 2025 - 18 Mar 2026

RISE - Lancashire's unique leadership programme for women

East Lancashire Chamber of Commerce, Clayton le Moors, BB5 5JR

09:30 - 15:30

Advertise with us

Reaching 50,000 members, our print, digital and event platforms offer a fantastic way to raise your business profile and help you grow.

Find out more LBV124 Online Graphic
Subscribe now

Weekly news bulletin