Rise in fake reviews reported

By Napthens

01 Sep 2015

Website

A regional law firm has reported an increase in the number of its leisure industry clients affected by ‘fake’ online reviews.

Now a legal expert is warning that action can be taken against businesses or individuals which leave such reviews about competitors.

The warning follows the announcement of an investigation into fake reviews by the Competition and Markets Authority (CMA).

Figures released by the CMA reveal approximately 54 per cent of adults use online reviews with an estimated £23bn spent by consumers influenced by review sites. The organisation is now looking into misleading practices surrounding online reviews, and issued advice to help businesses comply with the law.

Kelly Mather, solicitor in the Litigation team at Napthens, says she has had a ‘surprising’ number of inquiries from businesses in the Lancashire leisure industry who fear they have been the victim of such reviews.

Kelly said: “Online reviews have become one of the most relied upon sources when consumers are deciding what to purchase, for instance when booking a hotel room or a table at a restaurant.

“Although it can be an extremely beneficial tool to share positive testimonials and help to promote a business, it can also be easily abused.

“If such a review has a negative impact on a business, then it may be possible to claim damages, which will vary depending on the level of damage judged to have been caused. “We have seen a number of enquiries about such practices, and businesses with concerns about this worrying trend should contact their legal advisor for guidance.”

Enjoyed this? Read more from Napthens

Latest news

1

New road will drive Fylde’s economy forward M55 To Heyhouses Link Road Opening

New road will drive Fylde’s economy forward

24 Jul 2024

2

Partington's seeks permission to build £75m leisure destination Partingtons Windy Harbour Visuals

Partington's seeks permission to build £75m leisure destination

24 Jul 2024

3

Together secures £50m to upgrade property portfolio Together Housing Solar Fitting

Together secures £50m to upgrade property portfolio

24 Jul 2024

4

Popular Accrington business says 'bon voyage' after 32 years Extreme owner Lisa Milburn is saying Bon Voyage after 32 years of business in Accrington Town Centre.jpg.jpg

Popular Accrington business says 'bon voyage' after 32 years

24 Jul 2024

5

Festival of Making showcases best of Lancashire food and drink Festival Of Making 2024

Festival of Making showcases best of Lancashire food and drink

24 Jul 2024

Bec Web Strip 980x120
Background image for hub sign up block

LBV Hub

Leverage Lancashire Business View platforms

Post your news
Post your events
Post your offers
Build your network
Improve your SEO
Gain coverage in the magazine
Sign-up
Events
Lancashire Built Environment Conference
BEC 315 X 315 Px
Networking
25 Sep 2024

Lancashire Built Environment Conference

Conference and Exhibition Centre, Winter Gardens Blackpool, FY1 1HL

08:30 - 13:00

RISE - The Academy for Female Leaders and Managers
WENDY BOWERS RISE Illustrstion copy.jpg.jpg
LBV Hub Seminars
11 Jun 2024 - 04 Dec 2024

RISE - The Academy for Female Leaders and Managers

East Lancashire Chamber of Commerce, Clayton le Moors, BB5 5JR

09:00 - 16:30

Skills Bootcamp in Procurement - Cohort 1
Blue-Modern-Land-Travel-Youtube-Thumbnail-2-1024x576.png.png
LBV Hub Seminars
30 Jul 2024 - 08 Oct 2024

Skills Bootcamp in Procurement - Cohort 1

Community & Business Partners CIC, Blackburn, BB2 3UA

09:30 - 13:00

Preston Freelancer MeetUp and Coworking Day
Screenshot 2024-06-13 at 13.55.10.png.png
LBV Hub Networking
30 Jul 2024

Preston Freelancer MeetUp and Coworking Day

Society1 Coworking Space, Preston, PR1 3LT

10:00 - 12:00

Scaling your revenue: From zero to £1m in 60 months
CBP-logo LBV.png.png
LBV Hub Webinar
31 Jul 2024

Scaling your revenue: From zero to £1m in 60 months

Online, Online, Online

08:00 - 09:30

Chamber Breakfast Networking
Chamber Logo1.png.png
LBV Hub Networking
31 Jul 2024

Chamber Breakfast Networking

Pye Motors, Morecambe, LA3 3PF

08:00 - 10:00

Online Women's Health Clinic
clinic.png.png
LBV Hub Webinar
06 Aug 2024

Online Women's Health Clinic

x, Online, x

12:00 - 12:00

International Coworking Day Open Day
1.png.png
LBV Hub Social
09 Aug 2024 - 09 Aug 2024

International Coworking Day Open Day

Society1 Coworking Space, Prestin, PR1 3 LT

10:00 - 13:00

Knowledge & Networking: Basic Digital Marketing
Chamber Logo1.png.png
LBV Hub Seminars
12 Aug 2024

Knowledge & Networking: Basic Digital Marketing

Lancaster Golf Club, Lancaster, LA2 0AJ

14:00 - 13:00

Understanding Menopause
menopause.png.png
LBV Hub Webinar
15 Aug 2024

Understanding Menopause

x, Online, x

12:30 - 13:15

Sub36 Networking Event - The Bee Centre
Sub36 Socialbee Centre
Networking
15 Aug 2024

Sub36 Networking Event - The Bee Centre

The Bee Centre, Chorley, PR6 8LZ

15:00 - 17:00

Mini Networkers - Family Fun Morning
CBP-logo LBV.png.png
LBV Hub Networking
16 Aug 2024

Mini Networkers - Family Fun Morning

Community & Business Partners CIC, Blackburn, BB2 3UA

10:00 - 13:00

Advertise with us

Reaching 50,000 members, our print, digital and event platforms offer a fantastic way to raise your business profile and help you grow.

Find out more LBV116 Online Graphic
Subscribe now

Weekly news bulletin