Raising our profile is paying off

By LBV

19 Jan 2011

It was the golfer Gary Player who once said “the harder I practice, the luckier I get.”

As we review our successes over the last 12 months in promoting Lancashire and Blackpool as a great place to do business, the same principle applies.

Lancashire & Blackpool Conferences & Meetings’ new business tourism initiative, which has showcased our conference and meetings facilities at a series of high-profile events this year, is really paying off.

Latest figures now show that our awareness drive has led to a 23 per cent increase in enquiries.

We launched this major initiative to challenge the ‘big city’ conference offerings by highlighting the variety and diversity Lancashire has to offer, particularly for medium-sized and smaller conferences.

To have recorded a 23 per cent increase in enquiries as a result shows that people agree with us – that the area has something different and that they want to find out more about the quality facilities we have.

The Lancashire & Blackpool Conferences & Meetings team has travelled the length and breadth of the country spreading the word about our fantastic conference and business facilities to meetings and event organisers.

Our initiative has combined a major presence at the leading events and conferences on the business tourism calendar with a successful Venue Show which attracted prospective customers from across the UK to Park Hall, near Chorley.

We’ve been spreading the message about our ability to meet the ever more demanding needs of the business tourism sector to audiences from HR professionals to the charitable sector.

We have raised the profile of Lancashire and Blackpool at events, including Event UK 2010, held at the NEC Birmingham and office* at London’s Earls Court.

Our conference facilities were also showcased at the two–day Association Congress, held at London’s Millennium Conference Centre and the HRD Conference and Exhibition for human resource professionals, at London’s Olympia.

Lancashire and Blackpool was also the only area of the UK outside London showcasing at the ‘not for profit’ sector at the Charities and Associations Exhibition (CHASE) held at the Business Design Centre in London.

The campaign has also included the launch of an Ambassador Programme, which is recruiting leading business and academic figures to promote the area.

A new venue referral scheme has also enabled venues to capitalise on the increased enquiries coming in by recommending alternative facilities when they are fully booked.

Rest assured, the work will continue in 2011 as we continue to build on the success of 2010.

Tony Openshaw
Lancashire and Blackpool Tourist Board
 

Enjoyed this? Read more from LBV

Latest news

1

Bellway to build 183 high quality new homes Royal Bowland Park street scene NEW.jpg.jpg

Bellway to build 183 high quality new homes

29 Oct 2025

2

University of Lancashire recognised for entrepreneurship and supporting business growth - Representatives from the University's Business School, local SMEs and the IOEE

University of Lancashire recognised for entrepreneurship and supporting business growth

29 Oct 2025

3

£8bn Typhoon order is great news for Lancashire BAE Typhoon ECRS Mk2 Radar

£8bn Typhoon order is great news for Lancashire

28 Oct 2025

4

Award-winning Lancashire wedding venue and hotel is sold The Mill at Conder Green

Award-winning Lancashire wedding venue and hotel is sold

28 Oct 2025

5

PM+M announces another 19 promotions across the firm PM+M promotions

PM+M announces another 19 promotions across the firm

27 Oct 2025

Background image for hub sign up block

LBV Hub

Leverage Lancashire Business View platforms

Post your news
Post your events
Post your offers
Build your network
Improve your SEO
Gain coverage in the magazine
Sign-up
Events
November / December 2025 Magazine Launch Event
Holiday Inn Hotel
Networking
28 Oct 2025 - 18 Nov 2025

November / December 2025 Magazine Launch Event

Holiday Inn, Blackpool

16:46 - 16:45

CMI Level 5 Project Management Course
UCLanAerialCampus.jpg.jpg
LBV Hub Seminars
21 Feb 2025 - 21 Feb 2026

CMI Level 5 Project Management Course

Preston Campus, Preston, PR1 2HE

08:00 - 17:00

CMI Level 5 Management and Leadership Course
UCLanAerialCampus.jpg.jpg
LBV Hub Seminars
21 Feb 2025 - 21 Feb 2026

CMI Level 5 Management and Leadership Course

Preston Campus, Preston , PR1 2HE

09:00 - 17:00

Help to grow management course
Help to grow - barriers to growth.png.png
LBV Hub Seminars
26 Sep 2025 - 16 Dec 2025

Help to grow management course

Preston Campus , Preston , PR1 2HE

09:00 - 15:00

RISE - Lancashire's unique leadership programme for women
thumbnail_Emma Weston Illustration WENDY BOWERS RISE Illustrstion.jpg.jpg
LBV Hub Seminars
22 Oct 2025 - 18 Mar 2026

RISE - Lancashire's unique leadership programme for women

East Lancashire Chamber of Commerce, Clayton le Moors, BB5 5JR

09:30 - 15:30

Women scaling up Blackpool Fylde and Wyre
LBV Hub Seminars
22 Oct 2025 - 09 Jan 2026

Women scaling up Blackpool Fylde and Wyre

The Small Business Academy, Blackpool, FY4 5JX

09:30 - 15:30

Chamber Breakfast Networking – November
Lancs-cham-logo.jpg.jpg
LBV Hub Networking
06 Nov 2025 - 06 Nov 2025

Chamber Breakfast Networking – November

Porsche Centre South Lakes, Carnforth, LA6 1FW

08:30 - 10:30

Lancashire Police business update with The Police and Crime Commissioner
Lancs-cham-logo.jpg.jpg
LBV Hub Roundtables
10 Nov 2025 - 10 Nov 2025

Lancashire Police business update with The Police and Crime Commissioner

Lancaster Castle, Lancaster, LA1 1YN

14:00 - 16:00

Beyond the Brand: Building trust through values and integrity
1.png.png
LBV Hub Networking
11 Nov 2025 - 11 Nov 2025

Beyond the Brand: Building trust through values and integrity

Society1, Coworking Space, Preston, PR1 3LT

18:00 - 20:00

AI, Creativity, and what it means to be human
2.jpg.jpg
LBV Hub Networking
11 Nov 2025 - 11 Nov 2025

AI, Creativity, and what it means to be human

Society1, Coworking Space, Preston, PR1 3LT

18:00 - 20:00

The Business Network Central and East Lancashire
LBV Hub Networking
13 Nov 2025 - 13 Nov 2025

The Business Network Central and East Lancashire

Stanley House, Blackburn, BB2 7NP

11:30 - 14:15

The AI Lab: E-commerce
Ai Lab ecommerce (1).png.png
LBV Hub Seminars
14 Nov 2025 - 14 Nov 2025

The AI Lab: E-commerce

Door4 Office, Burnley Wharf, Burnley, BB11 1JG

09:00 - 11:30

Advertise with us

Reaching 50,000 members, our print, digital and event platforms offer a fantastic way to raise your business profile and help you grow.

Find out more LBV124 Online Graphic
Subscribe now

Weekly news bulletin