Raising our profile is paying off

By LBV

19 Jan 2011

It was the golfer Gary Player who once said “the harder I practice, the luckier I get.”

As we review our successes over the last 12 months in promoting Lancashire and Blackpool as a great place to do business, the same principle applies.

Lancashire & Blackpool Conferences & Meetings’ new business tourism initiative, which has showcased our conference and meetings facilities at a series of high-profile events this year, is really paying off.

Latest figures now show that our awareness drive has led to a 23 per cent increase in enquiries.

We launched this major initiative to challenge the ‘big city’ conference offerings by highlighting the variety and diversity Lancashire has to offer, particularly for medium-sized and smaller conferences.

To have recorded a 23 per cent increase in enquiries as a result shows that people agree with us – that the area has something different and that they want to find out more about the quality facilities we have.

The Lancashire & Blackpool Conferences & Meetings team has travelled the length and breadth of the country spreading the word about our fantastic conference and business facilities to meetings and event organisers.

Our initiative has combined a major presence at the leading events and conferences on the business tourism calendar with a successful Venue Show which attracted prospective customers from across the UK to Park Hall, near Chorley.

We’ve been spreading the message about our ability to meet the ever more demanding needs of the business tourism sector to audiences from HR professionals to the charitable sector.

We have raised the profile of Lancashire and Blackpool at events, including Event UK 2010, held at the NEC Birmingham and office* at London’s Earls Court.

Our conference facilities were also showcased at the two–day Association Congress, held at London’s Millennium Conference Centre and the HRD Conference and Exhibition for human resource professionals, at London’s Olympia.

Lancashire and Blackpool was also the only area of the UK outside London showcasing at the ‘not for profit’ sector at the Charities and Associations Exhibition (CHASE) held at the Business Design Centre in London.

The campaign has also included the launch of an Ambassador Programme, which is recruiting leading business and academic figures to promote the area.

A new venue referral scheme has also enabled venues to capitalise on the increased enquiries coming in by recommending alternative facilities when they are fully booked.

Rest assured, the work will continue in 2011 as we continue to build on the success of 2010.

Tony Openshaw
Lancashire and Blackpool Tourist Board
 

Enjoyed this? Read more from LBV

Latest news

1

Date revealed for opening of entries for Red Rose Awards 2026 Red Rose Awards 2025

Date revealed for opening of entries for Red Rose Awards 2026

14 Jul 2025

2

Northcote celebrates prestigious industry marketing award for the 25th anniversary of Culinary Festival Obsession Northcotes winning awards

Northcote celebrates prestigious industry marketing award for the 25th anniversary of Culinary Festival Obsession

14 Jul 2025

3

Applebridge take over first floor letting at Ackhurst Business Park in Chorley John Kiernan - Construction Director & Paul Troubridge - Project Director; from the Applebridge Family

Applebridge take over first floor letting at Ackhurst Business Park in Chorley

14 Jul 2025

4

Expanding Airframe Designs appoints new advisory board chairman David Roberts and Jerrod Hartley

Expanding Airframe Designs appoints new advisory board chairman

14 Jul 2025

5

Booths win gold at International Cheese and Dairy awards Cheese counter at Booths

Booths win gold at International Cheese and Dairy awards

14 Jul 2025

Background image for hub sign up block

LBV Hub

Leverage Lancashire Business View platforms

Post your news
Post your events
Post your offers
Build your network
Improve your SEO
Gain coverage in the magazine
Sign-up
Events
LBV123 July/August Launch Event
Lancashire Business View magazine launch
Networking
16 Jul 2025

LBV123 July/August Launch Event

Burnley College University Courses Building, Burnley, BB12 0AN

08:30 - 10:30

Lancashire Built Environment Conference 2025
BEC 315 X 315 Px
Networking
25 Sep 2025

Lancashire Built Environment Conference 2025

Blackpool Football Club, Blackpool, FY1 6HX

08:30 - 13:00

CMI Level 5 Project Management Course
UCLanAerialCampus.jpg.jpg
LBV Hub Seminars
21 Feb 2025 - 21 Feb 2026

CMI Level 5 Project Management Course

Preston Campus, Preston, PR1 2HE

08:00 - 17:00

CMI Level 5 Management and Leadership Course
UCLanAerialCampus.jpg.jpg
LBV Hub Seminars
21 Feb 2025 - 21 Feb 2026

CMI Level 5 Management and Leadership Course

Preston Campus, Preston , PR1 2HE

09:00 - 17:00

Shaping Preston's future by remembering its past
1750160034867.png.png
LBV Hub Networking
16 Jul 2025 - 16 Jul 2025

Shaping Preston's future by remembering its past

Society1, Coworking Space, Preston, PR1 3LT

18:00 - 20:30

Chamber Summer BBQ
LBV Hub Social
17 Jul 2025 - 17 Jul 2025

Chamber Summer BBQ

The Borough, Dalton Square, Lancaster, LA1 1PP

17:30 - 20:00

Preston Tech Connection: Web3 is Dead. Or is It?
July Longer Banner.jpg.jpg
LBV Hub Networking
29 Jul 2025 - 29 Jul 2025

Preston Tech Connection: Web3 is Dead. Or is It?

Society1, Coworking Space, Preston, PR1 3LT

18:00 - 19:30

Preston Freelancer Meet-Up: July
Longer July Banner.jpg.jpg
LBV Hub Networking
31 Jul 2025 - 31 Jul 2025

Preston Freelancer Meet-Up: July

Society1, Coworking Space, Preston, PR1 3LT

10:00 - 11:30

Cumbria Business Expo 2025
https---cdn.evbuc.com-images-880461633-4862066883-1-original.20241022-110415.jpeg.jpg
LBV Hub Exhibitions
19 Sep 2025 - 19 Sep 2025

Cumbria Business Expo 2025

Carlisle Racecourse, Carlisle, CA2 4TS

09:00 - 15:00

North West Business Expo 2025
https---cdn.evbuc.com-images-880456273-4862066883-1-original.20241022-105445.jpeg.jpg
LBV Hub Exhibitions
24 Oct 2025 - 24 Oct 2025

North West Business Expo 2025

Bolton Stadium Hotel, Bolton, BL6 6SF

09:00 - 15:00

Lancashire Business Day 2025
241122lbvlancashiredaylhp0647web
Networking
27 Nov 2025

Lancashire Business Day 2025

Burnley FC , Burnley, BB10 4BX

12:00 - 17:00

Advertise with us

Reaching 50,000 members, our print, digital and event platforms offer a fantastic way to raise your business profile and help you grow.

Find out more LBV122 Online Graphic
Subscribe now

Weekly news bulletin