Pure Leisure expands with three new parks
Lancashire-based holiday park operator Pure Leisure Group has added three new parks to its portfolio as it looks to take advantage of the staycation boom.
The business has increased its offering through the acquisitions of Country Holiday Parks and Doe Wood Lodges for undisclosed sums.
Six Arches, in Scorton near Garstang, and Cockerham Sands on the banks of the Lune Estuary are both well established and popular parks. Coniston View sits on the Furness peninsula, near Ulverston.
Those additions mean Pure Leisure Group now operates 19 holiday parks across the UK, as well as the Gledfield Highland Estate in northern Scotland, and the Royal Westmorland golf resort in Barbados. Pure Leisure now employs more than 280 people nationally.
John Morphet, owner of Pure Leisure Group, said: “All three parks are of an excellent standard and we know they will be a perfect addition to our collection of quality, picturesque and family friendly holiday parks.”
The group says staycations are set for another bumper year as the international travel industry continues to be affected by the pandemic.
The three parks all offer holiday home ownership opportunities, while Six Arches and Cockerham Sands also have a choice of accommodation available to rent.
John added: “The demand for UK breaks is unprecedented and so this expansion could not come at a better time.
“Many holidaymakers have rediscovered what fantastic staycation opportunities Great Britain has to offer over the past year, and we are delighted to provide them the chance to experience it with us.
“The three parks are perfectly positioned for exploring the Forest of Bowland and Lake District Areas of Outstanding Natural Beauty.”