New App Division Established At Motionlab

Digital agency Motionlab has extended its full-service offering with the formation of a specialist division dedicated to app development after the recruitment of three members of staff from Moshen.

The creation of Motionlab Interactive strengthens the depth of digital marketing solutions available through the firm and will provide their broad client range with an alternate channel through which they can exploit the increasingly competitive mobile market.

Alan I’Anson, Danielle Heyworth and John Thompson each possess extensive android and iOS app expertise and have collectively worked on behalf of numerous high-profile clients including Manchester United, Michael Johnson, Sir Steve Redgrave, ITV and the Premier League.

Alan assumes the role of Head of Apps and has had association with the industry for the past five years, originally acquiring his significant iOS skillset through involvement in server side account management, banking systems and game logic for IGT.

As Lead Android Developer, IT and Media Technology graduate Danielle Heyworth will be responsible for the building of applications for both android and iOS, leading the commercial side of the new team.

They’re joined by Head of Mobile Design, John Thompson, who holds a total of seven years’ experience in mobile apps and game design, a career born out of a digital arts and multimedia obsession instigated by Jurassic Park.

John commented: “It's an exciting opportunity to be a founding member of Motionlab Interactive. We've got some great things planned that I can't wait to unleash on the various app stores!”

Motionlab CEO Simon Iredale approached the three individuals after Moshen recently fell into administration, in addition to a fourth member, Qin Wang, who joins up with the firm’s existing web development team. Born in China, Qin boasts both a BSc and MSc in Computing and IT and has considerable experience in IT project management, website development, e-commerce model analysis, Magento, and the latest computer security and resilience.