Motionlab rebrands Solidor in consumer drive

Creative design agency Motionlab has rebranded the country’s leading composite door company Solidor.

The brief included the unveiling of a newly redesigned website and logo, complemented with a brand new company brochure showcasing the firm’s full and extensive product range of composite offerings in a drive to raise consumer demand.

Solidor is already widely recognised as being developers of the finest composite door in the UK, however creative partners Motionlab felt that the original branding was too trade-focused rather than jointly targeting the trade and consumer.

It also predominantly highlighted the green credentials of their doors, failing to also recognise a major USP; the fact that a Solidor door is manufactured using solid timber as opposed to a conventional foam-filling.

The refreshed Solidor brand gives greater consideration to the security offered by each of their stylish designs with the aim of informing consumers of the importance of security in the home and how a Solidor design can provide a suitable secure door solution.

An installer section will shortly be introduced to the new site where consumers can locate their nearest Solidor approved installer quickly and efficiently as the firm also looks to generate a nationwide installer network.

Since going live, overall traffic to the new Solidor site has jumped by an impressive 95%. The social media accounts of Solidor have also been redesigned and are being managed by the online marketing team at Motionlab.

In January alone, Solidor experienced a 600% increase in Facebook referrals, with ‘likes’ currently standing at 712.

Further developments over the coming weeks will include the launch of an innovative new app, the rolling out of a new set of Solidor adverts and a series of other initiatives to make consumers and installers aware of their change in branding. Gareth Mobley, managing director at Solidor said: "We want Solidor to be a recognised, household name and we're convinced by partnering Motionlab that we will achieve it.”