Logs Direct supports massive South African ‘Walls of Wood’

By Catapult PR

24 Oct 2023

Website
3.jpg.jpg

As the UK’s leading wood specialist, Lancaster-based company Logs Direct is putting its weight behind massive ‘walls of wood’ in South Africa, each measuring 1.2 metres in height and 500 metres in length and containing two million pieces of wood.

With ten such walls in situ in South Africa, homeowners around Britain can rest assured that, despite global issues in sourcing wood, Logs Direct has no concerns about continuity of supply, having partnered with the business that is building not just these walls of wood but local resilience too. 

As a result, Logs Direct customers buying this wood can not only secure the wood they need for their appliances but also support a vital social enterprise in South Africa, which is helping to enrich lives in five African townships in the Overberg region of the Western Cape.  

This is because Proper Wood, to which Logs Direct has provided a vibrant retail platform via its online website, has already helped to create 450 jobs and generate positive impacts for 2,500 people living in the five townships.  With unemployment rates running at around 49 per cent in Overberg, such job opportunities make a massive difference.

In addition, the social enterprise that has sprung up around the felling of wood is helping to combat an environmental threat for the townships – one caused by non-indigenous plants which extract water from local supplies, making drought a constant worry.  Taking water away from native species, which then suffer, also creates imbalances in eco-systems.

In some areas, around 60 per cent of the landscape has been overtaken by these alien invasive species. 

A major culprit in the draining of water supplies is the eucalyptus tree, which is why the local government has sought to take back environmental control and fell these trees.

Proper Wood was founded in 2020, to make use of all of the resulting wood, as its owners recognised that, for all its environmental faults in South Africa, eucalyptus actually makes perfect firewood. 388 acres of this alien invasive species has been cleared, saving a water loss equivalent to the size of 106 Olympic size swimming pools (264,938 sq m).

An Eco-system-wide impact analysis of Proper Wood firewood has been developed by the esteemed Professional James Blignaut, who is attached to the School of Public leadership at Stellenbosch University.  Professor Blignaut, also an honorary research associate of the South African Environmental Observation Network (SAEON), gave the enterprise a 7.3 BCR rating, which indicates that the benefits derived from the entire product value chain are 7.3 times greater than the costs.  For every unit of cost incurred in the form of CO2 emissions, the product value chain generates 7.3 units of benefit to people and the planet.

Recognising that some CO2 is created when clearing and transporting the product, Proper Wood will donate £221.50, per 40-foot shipping container, to a voluntary carbon offset project, run in partnership with the Regenerative SPACE Non-Profit Company.  This means that Proper Wood can be considered carbon neutral.  No carbon is generated in the drying of the product in the South African sun. 

When Logs Direct came across the Proper Wood product, it recognised the benefits for UK customers and saw that the sustainability behind the product’s story would match perfectly with other products in its range.  It partnered with Proper Wood, to ensure its customers can now choose 25cm-long Proper Wood Logs, if they wish to use this fuel and that distribution of the product can occur seamlessly, UK-wide.

There are certainly practical reasons to use this wood, as well as emotional ones. Eucalyptus is a hardwood, offering a high energy value of 5.2Mwh/T, by virtue of a dense wood structure. It also provides an extended burn time, so is ideal for when a long, slow heat source is required.  It generates minimal smoke and is a perfect wood to use in woodburner, firepit, pizza oven, woodfired hot tub or chimenea, with little or no spitting and sparking.

Proper Wood has provided employment opportunities to local people who can utilise the felled eucalyptus by preparing the product that arrives on the market. Each piece of wood is, on average, around 800g in weight, and all of the logs produced to this size, are carefully stacked to dry naturally in the South African sun, at between 30°C and 35°C.  This creates the walls of wood that together constitute around 20 million pieces of eucalyptus.

In summer, the wood takes around eight weeks to dry out to the required Defra level of below 20 per cent moisture content – the requirement before any wood can be compliant under ‘Ready to Burn’ legislation.  In the winter, with the help of good winds and temperatures of between 15°C and 20°C, drying is accomplished in between 12 and 16 weeks.

The wood is cut all year round and the majority of the final logs preparation is carried out in South Africa. It is packed in 70 per cent recycled LLDPE plastic bags, which can then be completely recycled after use.  This material is waterproof and durable and processed at lower temperatures, making production less energy-intensive.

Logs Direct’s sales director, Stephen Talbot, says: “The minute we came across this story and supplier, we knew this product was something that fits perfectly with our ethos of not just sourcing wood but also supporting local communities that need to generate income from their local resources. 

“We also recognised how Logs Direct’s reach could really assist this product, by taking it out to more people via our long-established relationship in the wood fuel market and our distribution systems. We believe we are helping to make a difference in South Africa, as a result of our partnering with Proper Wood.”

Proper Wood director, Jay Williams, adds: “It has been great working with Logs Direct as their infrastructure and enthusiasm for good dry wood seems to keep growing.  Feedback from last season has provided confidence to go forward and sell much more.“

Proper Wood logs can be bought from Logs Direct in individual bags, priced at £6.50, or in pallets of 60 or 120 bags.  Logs Direct is also helping to boost the product’s sales, by bundling Proper Wood logs with other products in its range, to create useful and easy-to-use packaged purchases, whether that is for home use, caravanning or glamping.

Enjoyed this? Read more from Catapult PR

Latest news

1

Sharp increase in number of Lancashire firms in financial distress Chris Lawton

Sharp increase in number of Lancashire firms in financial distress

22 Jul 2024

2

BAE Systems unveils concept model of new Tempest aircraft Tempest Concept

BAE Systems unveils concept model of new Tempest aircraft

22 Jul 2024

3

Chorley Group expands operations in Blackpool Chorley Group Blackpool

Chorley Group expands operations in Blackpool

22 Jul 2024

4

New star announced as excitement builds for iMep Music Festival Irish singer songwriter Cian Ducrot. Credit Holly Whittaker.jpg.jpg

New star announced as excitement builds for iMep Music Festival

22 Jul 2024

5

Northern Trust to expand industrial property portfolio Northern Trust development

Northern Trust to expand industrial property portfolio

22 Jul 2024

Bec Web Strip 980x120
Background image for hub sign up block

LBV Hub

Leverage Lancashire Business View platforms

Post your news
Post your events
Post your offers
Build your network
Improve your SEO
Gain coverage in the magazine
Sign-up
Events
Lancashire Built Environment Conference
BEC 315 X 315 Px
Networking
25 Sep 2024

Lancashire Built Environment Conference

Conference and Exhibition Centre, Winter Gardens Blackpool, FY1 1HL

08:30 - 13:00

RISE - The Academy for Female Leaders and Managers
WENDY BOWERS RISE Illustrstion copy.jpg.jpg
LBV Hub Seminars
11 Jun 2024 - 04 Dec 2024

RISE - The Academy for Female Leaders and Managers

East Lancashire Chamber of Commerce, Clayton le Moors, BB5 5JR

09:00 - 16:30

Preston Freelancer MeetUp and Coworking Day
Screenshot 2024-06-13 at 13.55.10.png.png
LBV Hub Networking
30 Jul 2024

Preston Freelancer MeetUp and Coworking Day

Society1 Coworking Space, Preston, PR1 3LT

10:00 - 12:00

Skills Bootcamp in Procurement - Cohort 1
Blue-Modern-Land-Travel-Youtube-Thumbnail-2-1024x576.png.png
LBV Hub Seminars
30 Jul 2024 - 08 Oct 2024

Skills Bootcamp in Procurement - Cohort 1

Community & Business Partners CIC, Blackburn, BB2 3UA

09:30 - 13:00

Chamber Breakfast Networking
Chamber Logo1.png.png
LBV Hub Networking
31 Jul 2024

Chamber Breakfast Networking

Pye Motors, Morecambe, LA3 3PF

08:00 - 10:00

Scaling your revenue: From zero to £1m in 60 months
CBP-logo LBV.png.png
LBV Hub Webinar
31 Jul 2024

Scaling your revenue: From zero to £1m in 60 months

Online, Online, Online

08:00 - 09:30

Online Women's Health Clinic
clinic.png.png
LBV Hub Webinar
06 Aug 2024

Online Women's Health Clinic

x, Online, x

12:00 - 12:00

International Coworking Day Open Day
1.png.png
LBV Hub Social
09 Aug 2024 - 09 Aug 2024

International Coworking Day Open Day

Society1 Coworking Space, Prestin, PR1 3 LT

10:00 - 13:00

Knowledge & Networking: Basic Digital Marketing
Chamber Logo1.png.png
LBV Hub Seminars
12 Aug 2024

Knowledge & Networking: Basic Digital Marketing

Lancaster Golf Club, Lancaster, LA2 0AJ

14:00 - 13:00

Understanding Menopause
menopause.png.png
LBV Hub Webinar
15 Aug 2024

Understanding Menopause

x, Online, x

12:30 - 13:15

Sub36 Networking Event - The Bee Centre
Sub36 Socialbee Centre
Networking
15 Aug 2024

Sub36 Networking Event - The Bee Centre

The Bee Centre, Chorley, PR6 8LZ

15:00 - 17:00

Mini Networkers - Family Fun Morning
CBP-logo LBV.png.png
LBV Hub Networking
16 Aug 2024

Mini Networkers - Family Fun Morning

Community & Business Partners CIC, Blackburn, BB2 3UA

10:00 - 13:00

Advertise with us

Reaching 50,000 members, our print, digital and event platforms offer a fantastic way to raise your business profile and help you grow.

Find out more LBV116 Online Graphic
Subscribe now

Weekly news bulletin