#LancashireDay reaches record 173m on social media

By Lancashire Business View

30 Nov 2018

lancashire-day-2018-ranvir-singh-1000x500.jpg
With a trip to the House of Commons, the support of TV's Ranvir Singh and the efforts of businesses throughout the red rose county, the Lancashire Day campaign reached more than 173 million users on social media.

The figure, calculated by Marketing Lancashire, is a 133 per cent increase on 2017's campaign, which reached 74 million.

During November 27, Lancastrians from across Europe as well Canada, Indonesia, Argentina, Japan and America flooded social media with their own pictures, memories and well wishes for Lancashire Day.

Marketing Lancashire’s special Lancashire Day event at the House of Commons, hosted by Andrew Stephenson MP, promoted the county as a leading destination for business and leisure. More than a dozen of the county’s tastiest producers filled the Jubilee Room with a bounty of Lancashire food and drink, representing Marketing Lancashire’s Taste Lancashire campaign to establish the county as a must-visit destination for food-lovers.

Ministers including defense secretary Gavin Williamson, treasury secretary Liz Truss and Northern Powerhouse minister Jake Berry sampled award winning gins, chocolates, coffee, drinks made from hibiscus flowers, pies and Bowland snails along with a selection of other Lancastrian delicacies.

They were joined by Members of Parliament, Lords and Ladies and leading Lancastrians based in the capital including Johnny Ball, president of The Association of Lancastrians in London, and Ranvir Singh, Lancashire’s newest official ambassador. Buyers from leading retailers including Harrods were also on hand to sample a taste of Lancashire.

Andrew Stephenson MP, said: “I was pleased to be asked to host Marketing Lancashire’s Lancashire Day event at the House of Commons and delighted by the support shown by fellow MPs and Ministers, from Lancashire and further afield. Their presence helped mark this special day.

“Word of the quality of the Taste Lancashire food and drink on offer from our excellent local producers quickly spread through Parliament and made for a lively, packed event with MPs queuing to get in. I couldn’t have asked for a better showcase for Lancashire on Lancashire Day and thank all those involved in delivering a memorable and impressive day."

Rachel McQueen, chief executive of Marketing Lancashire, said: “There was an incredible buzz in the room, a great turn out and everyone involved had a fantastic time celebrating Lancashire Day.

“We are so proud to have been able to fly the flag for Lancashire at the House of Commons on this very special day. We want everyone to know what a superb offer Lancashire has and what a fantastic place it is for business and leisure. We will continue to work hard and keep banging the drum for Lancashire.”

On Lancashire Day Marketing Lancashire announced Preston-born television presenter and journalist Ranvir Singh as the county’s newest Lancashire Ambassador and she was officially welcomed at the House of Commons by Rachel McQueen, Tony Attard, chair of the board of Marketing Lancashire, county councillor Michael Green and Angie Ridgwell, chief executive of Lancashire County Council.

The first Lancashire Ambassador Andrew Flintoff was announced in October. Since then he has worked with Marketing Lancashire on a new short film; a rousing call to action to encourage business leaders across the county to work together to increase the national and international profile of Lancashire. This was also released to the public on Lancashire Day.

[embed]https://player.vimeo.com/video/302808890[/embed]

Marketing Lancashire’s Lancashire Day at the House of Commons was supported by Virgin Trains and Coolkit of Burnley, who ensured that all the produce arrived in London in perfect condition. Meanwhile, Lancashire Business View launched its campaign to bring back £1bn of spending to the county.

Latest news

1

County council's scaleup support creates more than 100 jobs Scaleup Leaders Network Participants 2022

County council's scaleup support creates more than 100 jobs

26 Jul 2024

2

Group outlines multi-million-pound regeneration plans for Preston Preston 35 Launch

Group outlines multi-million-pound regeneration plans for Preston

26 Jul 2024

3

WCF Fuels North West takes on beach clean at Half Moon Bay WCF Fuels Beach Clean

WCF Fuels North West takes on beach clean at Half Moon Bay

26 Jul 2024

4

Major British cycling event wows thousands in Colne The National Womens Elite Race took place in Colne for the first time. Credit Larry Hickmott.jpg.jpg

Major British cycling event wows thousands in Colne

26 Jul 2024

5

How to be better than your biggest competitor Neil Burrows 2024 2

How to be better than your biggest competitor

26 Jul 2024

Bec Web Strip 980x120
Background image for hub sign up block

LBV Hub

Leverage Lancashire Business View platforms

Post your news
Post your events
Post your offers
Build your network
Improve your SEO
Gain coverage in the magazine
Sign-up
Events
Lancashire Built Environment Conference
BEC 315 X 315 Px
Networking
25 Sep 2024

Lancashire Built Environment Conference

Conference and Exhibition Centre, Winter Gardens Blackpool, FY1 1HL

08:30 - 13:00

RISE - The Academy for Female Leaders and Managers
WENDY BOWERS RISE Illustrstion copy.jpg.jpg
LBV Hub Seminars
11 Jun 2024 - 04 Dec 2024

RISE - The Academy for Female Leaders and Managers

East Lancashire Chamber of Commerce, Clayton le Moors, BB5 5JR

09:00 - 16:30

Skills Bootcamp in Procurement - Cohort 1
Blue-Modern-Land-Travel-Youtube-Thumbnail-2-1024x576.png.png
LBV Hub Seminars
30 Jul 2024 - 08 Oct 2024

Skills Bootcamp in Procurement - Cohort 1

Community & Business Partners CIC, Blackburn, BB2 3UA

09:30 - 13:00

Preston Freelancer MeetUp and Coworking Day
Screenshot 2024-06-13 at 13.55.10.png.png
LBV Hub Networking
30 Jul 2024

Preston Freelancer MeetUp and Coworking Day

Society1 Coworking Space, Preston, PR1 3LT

10:00 - 12:00

Scaling your revenue: From zero to £1m in 60 months
CBP-logo LBV.png.png
LBV Hub Webinar
31 Jul 2024

Scaling your revenue: From zero to £1m in 60 months

Online, Online, Online

08:00 - 09:30

Chamber Breakfast Networking
Chamber Logo1.png.png
LBV Hub Networking
31 Jul 2024

Chamber Breakfast Networking

Pye Motors, Morecambe, LA3 3PF

08:00 - 10:00

International Coworking Day Open Day
1.png.png
LBV Hub Social
09 Aug 2024 - 09 Aug 2024

International Coworking Day Open Day

Society1 Coworking Space, Prestin, PR1 3 LT

10:00 - 13:00

Knowledge & Networking: Basic Digital Marketing
Chamber Logo1.png.png
LBV Hub Seminars
12 Aug 2024

Knowledge & Networking: Basic Digital Marketing

Lancaster Golf Club, Lancaster, LA2 0AJ

14:00 - 13:00

Sub36 Networking Event - The Bee Centre
Sub36 Socialbee Centre
Networking
15 Aug 2024

Sub36 Networking Event - The Bee Centre

The Bee Centre, Chorley, PR6 8LZ

15:00 - 17:00

Understanding Menopause
menopause.png.png
LBV Hub Webinar
15 Aug 2024

Understanding Menopause

x, Online, x

12:30 - 13:15

Mini Networkers - Family Fun Morning
CBP-logo LBV.png.png
LBV Hub Networking
16 Aug 2024

Mini Networkers - Family Fun Morning

Community & Business Partners CIC, Blackburn, BB2 3UA

10:00 - 13:00

Morecambe Bay Walk 2024
bay1.jpg.jpg
LBV Hub Fundraisers
17 Aug 2024

Morecambe Bay Walk 2024

Sets off from Arnside, Carnforth, Cumbria Finishes at Grange Promenade, Kents Bank, Arnside, LA3 3LL

15:00 - 17:30

Advertise with us

Reaching 50,000 members, our print, digital and event platforms offer a fantastic way to raise your business profile and help you grow.

Find out more LBV116 Online Graphic
Subscribe now

Weekly news bulletin