King’s Award for product design business

By Ged Henderson

21 Apr 2023

Ashley Smith Managing Director Of GaraDry

A Lancashire-based product design company which started life in a shed at the home of its founder’s parents is celebrating after scooping a prestigious international business award from King Charles.

Ormskirk based GaraDry has received the King’s Award for Enterprise in the International Trade category this year.

The newly renamed King’s Award for Enterprise celebrates outstanding achievements by UK businesses and is internationally recognised. The 2023 awardees were officially announced to mark the late Queen Elizabeth II’s birthday.

Ashley Smith, 43, who founded the company in 2009, has now received an invitation from His Majesty the King to visit Buckingham Palace later this year to celebrate his company’s achievement.

GaraDry designs, manufactures, and sells the world’s largest range of threshold seals for residential garage doors and commercial doors.

The innovative garage door seals and flood barrier kits are designed to form a watertight seal between a garage door and the floor.

The threshold seal also prevents leaves, dust and debris from being blown under to ensure a clean and dry garage all year round. The garage door threshold seals also act as a defence against rodents, insects and reptiles.

The 43-year-old, who has a degree in industrial design from the University of Central Lancashire, launched his first online business in 2005 selling garage door spare parts which still trades today.

This experience saw him dealing with customers frustrated with the limited options available for them to prevent water entering their garage. This led to him spotting a gap in the market to create his unique product range that prevents rainwater and debris seeping under garage doors and into commercial warehouses.

Innovations included adding safety features, such as yellow extruded lines on all its products, multiple sizing options and using robust environmentally friendly materials. The firm also supplies its own brand adhesive developed specifically for the product range. GaraDry also introduced the first flood barriers for garages that can be driven over. All the products are protected by design registrations.

The company is actively recruiting, employs 11 people, and has grown its sales dramatically in the last three years. Overseas sales now account for 33 per cent of its UK business. It now exports its range of products to more than 40 countries including most European countries and as far away as Australia. 

GaraDry opened a subsidiary in the USA in 2017 to handle strong interest from Americans in the products and launched a fulfilment centre in Tennessee to ship transatlantic orders quickly.

A warehouse was also set up in Germany in 2022 to fulfil all EU orders and smooth the challenges of Brexit.

Ashley Smith, managing director of GaraDry, said: “I’m delighted and humbled for our company to receive this accolade. It means the world to our team and receiving this acknowledgement from the King only encourages us even further to grow our business and continue designing innovative products manufactured in Great Britain.

“The fact I started the business with a £1,000 inheritance from my uncle proves that a large amount of funding is not always needed to start a business and to be successful.

“Drive and determination is often equally, if not more important. I hope this encourages other entrepreneurs to aim high even if they might only have limited resources to start with.

“I started the business from my mother’s home and used the shed and garage as my stockroom and my bedroom as my office. I’m thankful to my Mum for supporting me during that early phase.

“We’re all truly humbled by this award and hope it can inspire other people to pursue their business dreams.

“We are excited about the future. We will continue to work hard and expand geographically and create new jobs here in Lancashire. We also have a new innovative product range which is under development which we hope to bring to market this year.”

Staff loyalty and family values are key to the growth of the business. Christopher Davies, the company’s first member of staff is now the general manager and has been with the company for 13 years. Ashley’s wife, Helen joined the company in 2011 and is currently the company secretary.

Enjoyed this? Read more from Ged Henderson

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