Houseplant popularity taken care of by What More UK

By Scott Dawson Advertising

28 Jun 2024

HOUSEPLANT POPULARITY TAKEN CARE OF BY WHAT MORE UK press 3.jpeg.jpg

Houseplants are a huge trend in the UK, and the market is growing more and more as people look to bring nature inside. What More UK, the Lancashire housewares manufacturer, and owner of the well-known brand Wham, prides itself on constantly innovating to suit market needs. Its range of houseplant planter covers comes in several sizes and many colours so every style of décor can be matched.

Houseplants are believed to have numerous health benefits. They can help purify the air by removing toxins and increasing oxygen levels, which is great for urban living where air quality is poorer and people have less access to outside green space.

Studies have also shown that caring for plants can reduce stress levels and improve overall mental well-being. Mental health charity MIND found through research that 63 per cent of respondents said that gardening or spending time in nature improved their stress levels and made them happier.

Another factor contributing to the rising popularity of houseplants is the increasing interest in sustainable living. As people become more conscious of their environmental impact, they are turning to indoor plants as a natural and eco-friendly way to decorate their homes. Houseplants require minimal resources to thrive and can be a sustainable alternative to other forms of décor.

The rise of remote working and home-based activities has also led people to seek ways to make their living environments more inviting and conducive to productivity. Houseplants and their pots can add colour and life to any room, creating a pleasant and comfortable setting for work or relaxation.

The Floral Marketing Fund in 2022 reported that 37 per cent of consumers consider the pot that their houseplant comes in just as much as the plant itself before purchasing, as it is as much an aesthetic decision and needs to fit into their home. The market size of the Flower & Plant Growing industry in the UK was measured at £1.7bn in 2023, and shows no sign of slowing down.

What More UK director Tony Grimshaw is please that this trend for nature is continuing. He said: "We've been making planters for years, as they are durable and sustainable, and easy to add colour to a room to match your existing decor.

"With a wide range from tall to short, round to square, and lots of sizes we will have a planter cover for everyone, especially with the rise of delivery services like Patch, Crocus and Plants To Your Door which usually don't send a décor matched pot.

"We've got a lovely range of colours to suit all styles of property, from the very bright Bubblegum Pink through to natural colours like Apricot and Mayfly, a deep green alongside colours you might expect in white, grey and navy - it's well worth taking a look to see if we suit your needs!"

What More UK manufactures metal and plastic housewares of all kinds, from around the sink items to garden, garage and officewares. What More is a proud member of Made in Britain and they export UK branded goods to 75 countries around the world, in addition to every major UK supermarket and another 1600 independent retailers.

For more information about What More UK visit www.whatmoreuk.com 

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