Hotfoot Design appointed by NHS for Resilience Hub project

Lancaster agency Hotfoot Design was recently appointed by Lancashire & South Cumbria NHS Foundation Trust to raise awareness of the Resilience Hub.

The Resilience Hub launched at the outset of the pandemic to support public sector workers and their immediate families with the psychological impact of Covid-19.

Hotfoot Design, a multi-award-winning creative agency based in Lancaster, was tasked with creating a marketing campaign for the project. This included a brand identity, website and awareness campaign to reach the target audience across a broad range of media – from online and print, to outdoor and events.

The campaign will now be showcased to the Cabinet Office, after it was selected as an example of best practice for communications leads from all councils and public sector organisations across the UK.

Gita Bhutani, director for psychological professions at Lancashire and South Cumbria NHS Foundation Trust and lead for the Resilience Hub, said: “We selected Hotfoot because of their passion, commitment and creativity, and we are hugely impressed with their work so far. We have been excited to launch the campaign and hopefully help people out there who can really benefit from the support of the Resilience Hub.”

Charlie Haywood, creative director at Hotfoot Design, said: “We are thrilled to be supporting such an important initiative. It is fantastic to be working closely with the team at the NHS to develop a campaign that will raise awareness of this hugely important initiative.”

According to research published by the NHS in January, almost half of doctors, nurses and other ICU staff reported symptoms of PTSD, severe depression or anxiety at the height of the pandemic. Of these, about 40% had probable PTSD – higher even than the rates seen among military veterans.

The newly-launched Resilience Hub is a support resource for all public sector workers and volunteers who have worked through the Covid-19 pandemic, as well as their families. On the website, there’s information about the support available, as well as tips on supporting others struggling with their mental health.

The team behind the Resilience Hub is urging those working in the emergency services, health and social care, teachers, council workers, public sector volunteers and their families to use their online self-assessment tool to ‘check in’ on how they’re doing. It takes just fifteen minutes to complete and can be followed up with a confidential self-referral to the Resilience Hub team if extra support is needed.

Gita said: “There’s absolutely no doubt that the pandemic has had an impact on us all – especially those who have been working on the very frontline throughout. The Resilience Hub can offer support to all public sector workers in Lancashire and South Cumbria who are struggling to deal with depression, anxiety, post-traumatic stress or feel like they’re having a bit of a wobble because of the pandemic.”

Gita added: “We have had a fantastic uptake of the service. Currently, around 75% of those we have supported work in the NHS. Through this new campaign, we want to make sure all public sector workers know that help is available and that we can be their first port of call if they need psychological support.

“If you’re struggling and work in the public sector in Lancashire and South Cumbria, please do check in using the self-assessment tool – you’re here for us, we’re here for you.”

For more information about the Resilience Hub, please visit: www.lscresiliencehub.nhs.uk, ring: 01772 520228 or email: [email protected]

Enjoyed this? Read more from Hotfoot Design

Latest news

1

Bellway to build 183 high quality new homes Royal Bowland Park street scene NEW.jpg.jpg

Bellway to build 183 high quality new homes

29 Oct 2025

2

University of Lancashire recognised for entrepreneurship and supporting business growth - Representatives from the University's Business School, local SMEs and the IOEE

University of Lancashire recognised for entrepreneurship and supporting business growth

29 Oct 2025

3

£8bn Typhoon order is great news for Lancashire BAE Typhoon ECRS Mk2 Radar

£8bn Typhoon order is great news for Lancashire

28 Oct 2025

4

Award-winning Lancashire wedding venue and hotel is sold The Mill at Conder Green

Award-winning Lancashire wedding venue and hotel is sold

28 Oct 2025

5

PM+M announces another 19 promotions across the firm PM+M promotions

PM+M announces another 19 promotions across the firm

27 Oct 2025

Background image for hub sign up block

LBV Hub

Leverage Lancashire Business View platforms

Post your news
Post your events
Post your offers
Build your network
Improve your SEO
Gain coverage in the magazine
Sign-up
Events
November / December 2025 Magazine Launch Event
Holiday Inn Hotel
Networking
28 Oct 2025 - 18 Nov 2025

November / December 2025 Magazine Launch Event

Holiday Inn, Blackpool

16:46 - 16:45

CMI Level 5 Project Management Course
UCLanAerialCampus.jpg.jpg
LBV Hub Seminars
21 Feb 2025 - 21 Feb 2026

CMI Level 5 Project Management Course

Preston Campus, Preston, PR1 2HE

08:00 - 17:00

CMI Level 5 Management and Leadership Course
UCLanAerialCampus.jpg.jpg
LBV Hub Seminars
21 Feb 2025 - 21 Feb 2026

CMI Level 5 Management and Leadership Course

Preston Campus, Preston , PR1 2HE

09:00 - 17:00

Help to grow management course
Help to grow - barriers to growth.png.png
LBV Hub Seminars
26 Sep 2025 - 16 Dec 2025

Help to grow management course

Preston Campus , Preston , PR1 2HE

09:00 - 15:00

RISE - Lancashire's unique leadership programme for women
thumbnail_Emma Weston Illustration WENDY BOWERS RISE Illustrstion.jpg.jpg
LBV Hub Seminars
22 Oct 2025 - 18 Mar 2026

RISE - Lancashire's unique leadership programme for women

East Lancashire Chamber of Commerce, Clayton le Moors, BB5 5JR

09:30 - 15:30

Women scaling up Blackpool Fylde and Wyre
LBV Hub Seminars
22 Oct 2025 - 09 Jan 2026

Women scaling up Blackpool Fylde and Wyre

The Small Business Academy, Blackpool, FY4 5JX

09:30 - 15:30

Chamber Breakfast Networking – November
Lancs-cham-logo.jpg.jpg
LBV Hub Networking
06 Nov 2025 - 06 Nov 2025

Chamber Breakfast Networking – November

Porsche Centre South Lakes, Carnforth, LA6 1FW

08:30 - 10:30

Lancashire Police business update with The Police and Crime Commissioner
Lancs-cham-logo.jpg.jpg
LBV Hub Roundtables
10 Nov 2025 - 10 Nov 2025

Lancashire Police business update with The Police and Crime Commissioner

Lancaster Castle, Lancaster, LA1 1YN

14:00 - 16:00

Beyond the Brand: Building trust through values and integrity
1.png.png
LBV Hub Networking
11 Nov 2025 - 11 Nov 2025

Beyond the Brand: Building trust through values and integrity

Society1, Coworking Space, Preston, PR1 3LT

18:00 - 20:00

AI, Creativity, and what it means to be human
2.jpg.jpg
LBV Hub Networking
11 Nov 2025 - 11 Nov 2025

AI, Creativity, and what it means to be human

Society1, Coworking Space, Preston, PR1 3LT

18:00 - 20:00

The Business Network Central and East Lancashire
LBV Hub Networking
13 Nov 2025 - 13 Nov 2025

The Business Network Central and East Lancashire

Stanley House, Blackburn, BB2 7NP

11:30 - 14:15

The AI Lab: E-commerce
Ai Lab ecommerce (1).png.png
LBV Hub Seminars
14 Nov 2025 - 14 Nov 2025

The AI Lab: E-commerce

Door4 Office, Burnley Wharf, Burnley, BB11 1JG

09:00 - 11:30

Advertise with us

Reaching 50,000 members, our print, digital and event platforms offer a fantastic way to raise your business profile and help you grow.

Find out more LBV124 Online Graphic
Subscribe now

Weekly news bulletin