Hotfoot Design appointed by NHS for Resilience Hub project

By Hotfoot Design

18 Oct 2021

Lancaster agency Hotfoot Design was recently appointed by Lancashire & South Cumbria NHS Foundation Trust to raise awareness of the Resilience Hub.

The Resilience Hub launched at the outset of the pandemic to support public sector workers and their immediate families with the psychological impact of Covid-19.

Hotfoot Design, a multi-award-winning creative agency based in Lancaster, was tasked with creating a marketing campaign for the project. This included a brand identity, website and awareness campaign to reach the target audience across a broad range of media – from online and print, to outdoor and events.

The campaign will now be showcased to the Cabinet Office, after it was selected as an example of best practice for communications leads from all councils and public sector organisations across the UK.

Gita Bhutani, director for psychological professions at Lancashire and South Cumbria NHS Foundation Trust and lead for the Resilience Hub, said: “We selected Hotfoot because of their passion, commitment and creativity, and we are hugely impressed with their work so far. We have been excited to launch the campaign and hopefully help people out there who can really benefit from the support of the Resilience Hub.”

Charlie Haywood, creative director at Hotfoot Design, said: “We are thrilled to be supporting such an important initiative. It is fantastic to be working closely with the team at the NHS to develop a campaign that will raise awareness of this hugely important initiative.”

According to research published by the NHS in January, almost half of doctors, nurses and other ICU staff reported symptoms of PTSD, severe depression or anxiety at the height of the pandemic. Of these, about 40% had probable PTSD – higher even than the rates seen among military veterans.

The newly-launched Resilience Hub is a support resource for all public sector workers and volunteers who have worked through the Covid-19 pandemic, as well as their families. On the website, there’s information about the support available, as well as tips on supporting others struggling with their mental health.

The team behind the Resilience Hub is urging those working in the emergency services, health and social care, teachers, council workers, public sector volunteers and their families to use their online self-assessment tool to ‘check in’ on how they’re doing. It takes just fifteen minutes to complete and can be followed up with a confidential self-referral to the Resilience Hub team if extra support is needed.

Gita said: “There’s absolutely no doubt that the pandemic has had an impact on us all – especially those who have been working on the very frontline throughout. The Resilience Hub can offer support to all public sector workers in Lancashire and South Cumbria who are struggling to deal with depression, anxiety, post-traumatic stress or feel like they’re having a bit of a wobble because of the pandemic.”

Gita added: “We have had a fantastic uptake of the service. Currently, around 75% of those we have supported work in the NHS. Through this new campaign, we want to make sure all public sector workers know that help is available and that we can be their first port of call if they need psychological support.

“If you’re struggling and work in the public sector in Lancashire and South Cumbria, please do check in using the self-assessment tool – you’re here for us, we’re here for you.”

For more information about the Resilience Hub, please visit: www.lscresiliencehub.nhs.uk, ring: 01772 520228 or email: lschub@lscft.nhs.uk

Latest news

1

Blackpool approves plans for pair of apartment complexes New South Promenade Apartments Visuals

Blackpool approves plans for pair of apartment complexes

12 Apr 2024

2

Distinguished engineer takes senior role at Lancaster University Rebecca Lingwood

Distinguished engineer takes senior role at Lancaster University

11 Apr 2024

3

International building supplies firm to open new plant in Preston New Kerakoll Group Premises Visuals

International building supplies firm to open new plant in Preston

11 Apr 2024

4

Lustalux helps with the £21m refurbishment of Printworks Manchester pw-sign-manchester.jpg.jpg

Lustalux helps with the £21m refurbishment of Printworks Manchester

12 Apr 2024

5

Alcedo appoints mobilisation team to facilitate expansion Alcedo Care Group mobilisation team LtoR Kirsty, Chelsea, Claire, Sophie, Jessica and Rob smaller.jpg.jpg

Alcedo appoints mobilisation team to facilitate expansion

12 Apr 2024

Hwc 2024 Email Signature 980x120
Background image for hub sign up block

LBV Hub

Reach 50,000 members of the Lancashire business community

Post your news
Post your events
Post your offers
Company profile
Social reach
Magazine coverage
Sign-up
Events
Health and Wellbeing Conference 2024
Hwc 2024 Social Media 1200px 1
Networking
23 Apr 2024

Health and Wellbeing Conference 2024

Crow Wood Hotel, Burnley , BB12 0RT

08:30 - 13:00

Business Networking in Blackburn - BNI Infinity
EVENT LISTING BNI Infinity.png.png
LBV Hub Networking
12 Apr 2024

Business Networking in Blackburn - BNI Infinity

Hampton by Hilton, 2 Frontier Ave, Blackburn, BB1 3AL

06:30 - 08:30

Business Networking in Preston- BNI Brunch
EVENT LISTING SIZING Brunch .png.png
LBV Hub Networking
12 Apr 2024

Business Networking in Preston- BNI Brunch

Samlesbury Preston Hotel, Preston New Road, Preston, PR5 0UL

09:30 - 11:00

Help to Grow Management Course
HTG2.png.png
LBV Hub Seminars
15 Apr 2024 - 17 Jul 2024

Help to Grow Management Course

Preston Campus , Preston , PR1 2HE

09:30 - 14:00

Business Networking in Chorley - BNI Endeavour
EVENT LISTING SIZING Endeavour.png.png
LBV Hub Networking
16 Apr 2024

Business Networking in Chorley - BNI Endeavour

Oak Royal, Bury Lane, Chorley, PR6 8SW

06:30 - 08:30

Business Networking in Blackburn - BNI Vista
EVENT LISTING SIZING Vista.png.png
LBV Hub Networking
16 Apr 2024

Business Networking in Blackburn - BNI Vista

Hampton by Hilton, 2 Frontier Ave, Blackburn, BB1 3AL

06:45 - 08:30

Business Networking in Accrington - BNI Zeus
EVENT LISTING SIZING Zeus.png.png
LBV Hub Networking
17 Apr 2024

Business Networking in Accrington - BNI Zeus

The Mill House, Corn Mill Yard, Accrington, BB5 5HX

06:45 - 08:30

Business Networking in Lancaster - Eden Business Network
EVENT LISTING Eden Business Network.png.png
LBV Hub Networking
17 Apr 2024

Business Networking in Lancaster - Eden Business Network

The Borough, 3 Dalton Square, Lancaster, LA1 1PP

18:30 - 20:30

Business Networking in Preston - BNI Diamond
EVENT LISTING BNI Diamond.png.png
LBV Hub Networking
17 Apr 2024

Business Networking in Preston - BNI Diamond

The Marriot Hotel, Garstang Road, Broughton, PR3 5JB

07:15 - 09:00

Business Networking in Burnley - BNI Kudos
EVENT LISTING BNI Kudos.png.png
LBV Hub Networking
18 Apr 2024

Business Networking in Burnley - BNI Kudos

Prairie Sports Village, Windemere Avenue, Burnley, BB10 2FU

06:45 - 08:30

Cyber Secure 360: Safeguarding Your Digital World
CyberSecure 360 LBV-32.png.png
LBV Hub Seminars
18 Apr 2024 - 18 Apr 2024

Cyber Secure 360: Safeguarding Your Digital World

Accrington Stanley, Accrington, BB5 5BX

08:30 - 12:00

The Pro Club
Untitled design (6).png.png
LBV Hub Networking
19 Apr 2024

The Pro Club

Fraser House, Lancaster, LA1 4XQ

09:30 - 12:30

Advertise with us

Reaching 50,000 members, our print, digital and event platforms offer a fantastic way to raise your business profile and help you grow.

Find out more Lbv115 Online Graphic
Subscribe now

Weekly news bulletin