Goody Good Stuff secures 27th export market

Heysham-based healthy sweets business, Goody Good Stuff, has expanded its global reach, moving into the Egyptian market - the company's 27th to date.

Goody Good StuffThe Red Rose Awards nominated firm was established in 2010 and produces confectionery suitable for the majority of dietary requirements, containing no gelatine, gluten, nut, soy, egg,

The company was established by New Yorker Melissa Burton, who moved to the UK to study at Lancaster University. It currently exports to 15 European countries and has more than 15,000 stockists around the globe.

Goody Good Stuff now attributes 70% of its business to exports and is stocked in 400 stores in Dubai alone.

Melissa said: “The universal appeal of Goody Good Stuff makes the product ideal for export and as it caters to all religious dietary requirements, including Kosher and Halal, Goody Good Stuff is able to sell into large, previously untapped markets.

"We’re thrilled to have secured our 27th export market. The response from the American market, especially, has been phenomenal. It seems that consumers are shifting their purchasing behaviours and becoming more concerned with content and traceability, which has proved to generate huge success for the brand."

Goody Good Stuff sweets are also available in the UK through Asda, Waitrose, Ocado, Whole Foods, Costco and on Amazon. Melissa added: "We’ve agreed to secure a further 8,800 stockists in 2013, taking it to an impressive 20,000 around the world by December 2013."