Goody Good Stuff has a very sweet Christmas
Turnover at Heysham-based sweet manufacturer Goody Good Stuff is set to double next year on the back of several large scale deals secured this Christmas with USA retailers.Company owner Melissa Burton, a native New Yorker, has confirmed that Goody Good Stuff’s natural vegan and allergen free gummy goodies will be listed in CVS and Walgreens in 2015 – giving them an additional 12,000 points of distribution in the USA market and the potential to reach more than half of all American shoppers.
Melissa is one UK Trade & Investment’s North West Export Champions, working with them to encourage companies to make the most of their overseas potential, inspiring and motivating those new to international trade, both by promoting the benefits of export her own companies’ successes and by sharing knowledge and experience.Melissa said: “As a vegetarian I wanted to produce a natural gummy sweet range free from animal products such as gelatin and also free from allergens such as wheat starch, lactose powder, and nuts.
“I have always felt the US market would be a great fit for our range and we have been working very hard over the past 3 years to secure listings and build brand awareness. These recent wins are a huge turning point for our business in North America and will further help us in growing our total export turnover by doubling our access to market in one fell swoop!”Melissa originally turned to the UKTI Passport to Export scheme to learn how to reach new markets by trading overseas.
“As a native New Yorker, the American market was always my first choice. By joining Passport to Export I was able to secure funding to help me attend the Winter Fancy Food exhibition in New York in 2009."The company has since commissioned an Overseas Market Introduction Service from the UKTI office in San Francisco which helped find other useful contacts in the American market.
Goody Good Stuff exports over 70 per cent of its total productions and turnover and has set 2015 as a huge growth year for North America, China and the Middle East.Clive Drinkwater, regional director for UKTI North West said: “This is great news for Goody Good Stuff, and testament to what can be achieved with thorough research and a strategic approach to exporting.
“Recently I launched a challenge in the North West to encourage existing exporters to reach out to One More Market. If every current exporter in the region achieves this, we could increase the GDP in the North West by an estimated £2bn, significantly aiding economic recovery and giving a boost to our competitiveness as a region. “I hope more companies will join us on this journey in 2015.”