Duckhams Oils top sales in EG On The Move Forecourts

Iconic British lubricant brand Duckhams Oils has become a major success story since it began rolling out to EG On The Move Forecourts in 2025.

Lancashire Business View reported in June last year that Zuber Issa had taken a stake in Duckhams and he planned to relaunch the brand on the forecourt through his 150-strong EG On the Move chain.

Duckhams say the legendary brand is already proving a big hit with consumers with its products outselling both Castrol and Comma products, in both volume and value terms.

David McLean, chief marketing officer at Duckhams, said: “Looking at engine oil unit sales, Duckhams is selling double-digit percentage more than Comma did, and over two and a half times as much as Castrol, even when the brands were in most EG On The Move stores.

"At a direct product comparison level, Duckhams volume and value are both higher than competitor brands, which means Duckhams is driving category volume sales and value sales simultaneously, whilst also driving up average basket spend.”

Duckhams has rolled out point-of-sale materials in almost all fixtures across the EG On The Move estate, helping shoppers locate the engine oil fixture and select the product that is right for their vehicle.

Its easy-to-use QR code scanning solution links to their website oil checker, meaning shoppers can scan QR codes on point-of-sale materials or the bottles themselves, enter their vehicle registration, and choose the correct product for purchase.

“Duckhams has both a strong racing heritage and a fond place in the hearts of families who have used it for generations,” David added.

“The brand colours are extremely well recognised, and it has excellent stand-out. We still have the Duckhams Q classic product range for older generation vehicles, complemented by extremely strong coverage of modern vehicles with our QXR, QS and Hypergrade ranges.

"We also have a great deal of heritage in motorcycles and scooters, and we have ranges to cover these too. Breadth of offer, allied with a heritage that drivers trust, is the core strength for Duckhams, which is the original British motor oil since 1899.”