Bowker marketing team wins National BMW and Porsche Awards

Bowker Motor Group’s marketing team has received national recognition from BMW and Porsche after winning awards for marketing activity across both brand networks.

The awards were presented as part of separate national retailer programmes operated by BMW UK and Porsche Cars GB.

Bowker’s marketing department was recognised with the BMW Marketing Award at the 2025 BMW UK Retailer of the Year event and the Porsche Marketing Innovation Award within the Porsche Centre network.

The Bowker marketing team consists of Amy Lancaster-Hall, marketing manager; Freya Hesketh, marketing and social media executive; Ellie Shaw, social media expert; Leigh Millington, marketing executive; and Chloe Robinson, graphic designer. The team delivers marketing activity for Bowker’s BMW, MINI and Porsche operations across Lancashire.

Amy Lancaster-Hall, Bowker Motor Group marketing manager, said: “Winning awards from both BMW and Porsche in the same period feels incredible for the whole team.

"Everyone has put in a huge amount of work behind the scenes, and it’s amazing to see that effort recognised. We’re lucky to work with great colleagues across the business who support the campaigns we deliver.”

The BMW Marketing Award was presented during the BMW UK Retailer of the Year celebration held at the Löwenbräukeller in Munich. The programme evaluates retailers across the previous calendar year and assesses marketing activity including campaign delivery, brand alignment, customer engagement and commercial outcomes.

Bowker’s award submission included campaigns across multiple areas of the business, including luxury and performance vehicles, approved used cars, electrification and fleet sales. Activity included customer events, digital advertising, email campaigns, social media content and in-centre promotion.

Paul Bowker, chief executive of Bowker Motor Group, said: “I’m extremely proud of Amy and the whole marketing team. They work closely with our sales and aftersales colleagues every day, and this shows how much can be achieved when everyone pulls together. Seeing Bowker recognised by both BMW and Porsche makes it a really special moment for the business.”

The Porsche Marketing Innovation Award recognised a campaign developed by the team that introduced new approaches to reach audiences beyond traditional automotive marketing channels, supported by research, partnerships and measurable campaign objectives. 

Bowker Motor Group operates BMW and MINI centres in Preston and Blackburn and Porsche Centres in Bolton and Preston.