Dog shampoo company earns cruelty-free accreditation

Dog Hair Day has received internationally-recognised cruelty-free credentials for its shampoo range.

The Lancaster firm's products are naturally fragranced and paraben free and have earned Humane Cosmetics Standard (HCS) Cruelty Free International Leaping Bunny recognition.

The certificate means that Dog Hair Day can demonstrate to customers that its products meet the high internationally-recognised standards for non-animal tested cosmetics.

Katie Jenkins, managing director of flynnthedog Ltd, launched Dog Hair Day three years ago and the brand has gained a loyal following, primarily through internet sales.

It has now been completely reformulated and repackaged to expand distribution and broaden the customer base.

She said: “It has taken time, lots of research, experimentation, testing and refining to get a product that we are totally happy with. We are proud to have been awarded the Cruelty Free International Leaping Bunny Certification. None of our products or raw materials will ever be tested on animals.

Katie previously ran flynnthedog, a pet supplies business, on Alfred Street in Lancaster, for five years.

“I loved running the shop and we made many friends, both human and animal, but I wanted to develop and produce a specific product of our own rather than selling someone else’s," said Katie.

Working in the pet industry Katie became fascinated by ingredients. Some products on the market are classed as organic but they can still contain potentially harmful ingredients. Katie added: “We are a small family business and we use local, ethically-aware suppliers. Our office is at Halton Mill on the banks of the River Lune, which is a low carbon workspace and managed as a non-profit co-operative.”