County businesses urged to take a global view

By Lancashire Business View

05 Apr 2017

tony-grimshaw.jpg

Businesses across Lancashire are being urged to use the UK’s global reputation for quality to forge lucrative new markets overseas.

The message comes from Tony Grimshaw, the UK director of Padiham-based What More. The UK’s leading manufacturer of plastic housewares is today exporting to 71 countries around the globe.

The company’s proud boast is that its ‘Wham’ branded products reach around two thirds of the global population.

The business is one of the Department for International Trade North West’s ‘Export Champions’. It also received the Queen’s Award for International Trade in 2014.

Tony said: “Everyone’s got something to sell abroad. It doesn’t have to be a product. Our service industries are world-beaters; everyone has something to offer.

“The government somehow has to get everyone to consider going out to the worldwide market. There is a big world out there.”

He added: “We have so much confidence in our staff; they provide us with some of the best designs and products in the world, why shouldn’t we be able to sell them to the world?”

What More, which has a £51m turnover and employs a 245-strong workforce at Padiham and nearby Altham, began its exporting journey in 2007 – at that time it had just one overseas market, the Republic of Ireland.

This spring it will be hard at work selling its portfolio of more than 700 plastic houseware, gardening and DIY products at international trade shows in Frankfurt, Birmingham and Chicago.

Customers for its products, made in the 500,000 sq ft factory in Altham, include, in the US, the two biggest DIY chains in the world.

The business is also quick to harness the advantages of being a UK manufacturer. Tony said: “Now Brexit and the dollar has made it such a tempting proposition we have major UK retailers coming here to Lancashire for meetings every week.”

What More makes 5.4m pieces of plastic every month. The company has also moved into the lucrative bakeware market, making a range of non-stick and vitreous enamel products at its purpose-built factory. It also owns the multiple award-winning PushPan range.

The diversification is paying off, says Tony. The company continues to look at possible acquisitions, both at home and overseas.

It is also looking to expand its factory production, with a planning application in to increase the facility by 200,000 sq ft. A fuller version of this interview is featured in the current edition of Lancashire Business View.

Latest news

1

Lancashire leaders named on King's birthday honours list Simply Doughnuts Export Award

Lancashire leaders named on King's birthday honours list

17 Jun 2024

2

Ribbon cut on Blackpool's £23m tramway extension Blackpool Tram Extension Launch

Ribbon cut on Blackpool's £23m tramway extension

13 Jun 2024

3

Anticipation is the key to fall protection Jon Holt Delta Plus UK

Anticipation is the key to fall protection

17 Jun 2024

4

How to recruit in summer when there’s a decline in job searching Recruiting through summer LBV.jpg.jpg

How to recruit in summer when there’s a decline in job searching

17 Jun 2024

5

What is a Right to Buy purchase and why is it different from other house sales? Right-to-buy-scheme-web.jpg.jpg

What is a Right to Buy purchase and why is it different from other house sales?

17 Jun 2024

Lbv116 Ltb Strip980
Background image for hub sign up block

LBV Hub

Reach 50,000 members of the Lancashire business community

Post your news
Post your events
Post your offers
Company profile
Social reach
Magazine coverage
Sign-up
Events
RISE - The Academy for Female Leaders and Managers
WENDY BOWERS RISE Illustrstion copy.jpg.jpg
LBV Hub Seminars
11 Jun 2024 - 04 Dec 2024

RISE - The Academy for Female Leaders and Managers

East Lancashire Chamber of Commerce, Clayton le Moors, BB5 5JR

09:00 - 16:30

Business Networking in Chorley - BNI Endeavour
EVENT LISTING SIZING Endeavour.png.png
LBV Hub Networking
18 Jun 2024

Business Networking in Chorley - BNI Endeavour

Oak Royal, Bury Lane, Chorley, PR6 8SW

06:30 - 08:30

Business Networking in Blackburn - BNI Vista
EVENT LISTING SIZING Vista.png.png
LBV Hub Networking
18 Jun 2024

Business Networking in Blackburn - BNI Vista

Hampton by Hilton, 2 Frontier Ave, Blackburn, BB1 3AL

06:45 - 08:30

Business Networking in Accrington - BNI Zeus
EVENT LISTING SIZING Zeus.png.png
LBV Hub Networking
19 Jun 2024

Business Networking in Accrington - BNI Zeus

The Mill House, Corn Mill Yard, Accrington, BB5 5HX

06:45 - 08:30

Free 4 Week Growth Ignition Coaching Programme
UCLan Primary logo RKE.png.png
LBV Hub Seminars
19 Jun 2024 - 03 Jul 2024

Free 4 Week Growth Ignition Coaching Programme

Online, Preston, PR1 2HE

12:00 - 13:30

Business Networking in Preston - BNI Diamond
EVENT LISTING BNI Diamond.png.png
LBV Hub Networking
19 Jun 2024

Business Networking in Preston - BNI Diamond

The Marriot Hotel, Garstang Road, Broughton, PR3 5JB

07:15 - 09:00

Exclusive Free Event - An inspiring morning with Professor Paul McGee, The SUMO Guy
Paul McGee Event
LBV Hub Seminars
19 Jun 2024

Exclusive Free Event - An inspiring morning with Professor Paul McGee, The SUMO Guy

Village Hotel Blackpool , Blackpool , FY3 8LL

08:30 - 13:00

Bold Moves Mastermind - Procrastination to Profitable Pricing
BV Online Course Title pages (1).jpg.jpg
LBV Hub Seminars
19 Jun 2024

Bold Moves Mastermind - Procrastination to Profitable Pricing

Oswaldtwistle Mills Business & Conference Centre, Oswaldtwistle, BB5 0EY

09:30 - 12:30

Business Networking in Burnley - BNI Kudos
EVENT LISTING BNI Kudos.png.png
LBV Hub Networking
20 Jun 2024

Business Networking in Burnley - BNI Kudos

Prairie Sports Village, Windemere Avenue, Burnley, BB10 2FU

06:45 - 08:30

THE ABSOLUTELY FABULOUS COMEDY DINNER SHOW
AbFab Social Post.jpg.jpg
LBV Hub Social
20 Jun 2024 - 20 Jun 2024

THE ABSOLUTELY FABULOUS COMEDY DINNER SHOW

Crow Wood Hotel & Spa Resort, Burnley, BB12 0RT

18:30 - 23:00

Business Networking in Lancaster - BNI Castle
EVENT LISTING BNI Castle.png.png
LBV Hub Networking
20 Jun 2024

Business Networking in Lancaster - BNI Castle

Vale of Lune RUFC, Powder House Lane, Lancaster, LA1 2TT

06:45 - 08:30

Business Networking in Preston - BNI Brunch
EVENT LISTING BNI Infinity.png.png
LBV Hub Networking
21 Jun 2024

Business Networking in Preston - BNI Brunch

Samlesbury Preston Hotel, Preston New Road, Preston, PR5 0UL

06:30 - 08:30

Advertise with us

Reaching 50,000 members, our print, digital and event platforms offer a fantastic way to raise your business profile and help you grow.

Find out more LBV116 Online Graphic
Subscribe now

Weekly news bulletin