Clayton Park launches new pie range for Booths
Clayton Park Bakery has launched a new range of family meat pies to extend its link-up with record-breaking supermarket chain Booths.Clayton Park is long-standing supplier of pies, pasties and savouries to Booths and has increased its presence and widened its choice for customers with new steak, steak and ale, chicken, ham and leek, and chicken and gravy plate pies.
The East Lancashire-based baker has also added new steak and ale and chicken, ham and leek pies to its individual range for Booths, which now includes nine different varieties.All the pies are made at Clayton Park’s main bakery near Accrington and maintain the companies’ shared tradition of utilising local produce and suppliers with Jennings Brewery in the Lake District providing their Cumberland Ale for the steak and ale versions.
“We are always looking to offer greater variety and new flavours to our range of products,” said Clayton Park Bakery managing director Barry Thomas.“Our pies are always very popular and we believe this delicious new range will go down very well with those that know a good pie when they taste one.
“Booths and their shoppers are highly valued customers and we are delighted to be able to offer them something new and exciting.”Gemma Addison, frozen and chilled buyer at Booths, explains: “We are exceptionally proud of the close and long established relationships we have built with local suppliers.
“We have been working with Clayton Park Bakery for a number of years, during which time they have been producing some of the finest and highest quality pies, using locally sourced produce and 100% British meat.“All the pies have gone through a rigorous round of benchmark tasting panels to ensure we produce the tastiest and most flavoursome recipes. We look forward to launching this new and exciting range of family pies into stores in February.”
Booths, whose head office is in Preston, recently announced record results for their Christmas sales. The family-owned company, which has 29 stores across Lancashire, Yorkshire, Cumbria, Cheshire and Greater Manchester, reported a total sales increase of 6.06% in like-for-like sales and the busiest single trading day in its 166 year history on 23 December.
Clayton Park Bakery has also started marketing a smaller version of its potato and meat pie, with a particular emphasis on fish and chip shop sales.