Celebrating one year of Alex in digital marketing at R52

By Root Fifty-Two

19 Oct 2023

Blog post graphic.jpg.jpg

We can’t believe that it’s been over a year since Alex called us to ask whether we would take her on, a bubbly (loud) southerner eager to take on the world of marketing in all its shapes and sizes and begin to really make Burnley her home. But here we are, celebrating one year of having Alex as a firm part of our team!

In the 12 months that Alex has been with us, she has progressed from being a digital marketing apprentice to becoming our business development executive, to now beginning her new venture as assistant digital lead, and we couldn’t imagine Root Fifty-Two without her.

To celebrate the occasion, we sat down with Alex to see how she’s found the last year of working with our wonderful team here at R52.

Q – What made you decide to pursue a career in digital marketing?

I graduated with Honours in Human Geography right before lockdown hit, and whilst my university friends were all predominantly getting course related jobs once we’d moved back home, a few others went down a more creative path and I thought, I want that too.

I’m a writer/blogger and photographer in my spare time, and I love the freedom that comes with being creative and trying new things, so I knew that perhaps a career in something more academic perhaps wasn’t quite for me. Digital Marketing is brilliant, where you can lend your hand to helping Izzy with content for websites or blog writing, and trialling new ideas to apply to clients’ digital accounts.

Q – Why did you choose a Digital Marketing Apprenticeship?

I didn’t really, it was circumstantial. I only moved up to Burnley in January 2022 having been long-distance with my partner prior to that, and so at the beginning I just needed a job.

That’s all I had in mind, something to see me through the days and allow me to make some money whilst I found my feet in the North. I applied to so many jobs that I didn’t realise I’d actually applied for a digital marketing apprenticeship, and so when the call came through, I jumped at the chance to pursue the creative field.

There’s a lot of opinions around apprenticeships, a corporate hierarchy (definitely not at R52) but in larger companies whereby apprentices are truly the bottom of the ladder, the brew makers of the workforce and undervalued in comparison to other employees. They aren’t considered to be capable of the same level of work as other people, and anyone doing it seemed to be ‘a bit too thick for university’.

I’m 27 and a university graduate so it felt like a step back, but it’s all in my head. You’d never have guessed I was an apprentice, and I’m grateful for the role it’s played in getting me to where I am today.

Q – What have you enjoyed the most about being at Root-Fifty Two? 

I have enjoyed wearing various hats over the last year, from working in the digital department to moving up to work alongside Kimberley as business development exec. before I sat my exams, now shifting again to becoming assistant digital lead.

Most of all, I’ve enjoyed working with our clients to understand their business and bring to life their marketing with the rest of the team. I’ve also really enjoyed attending networking events and getting Root Fifty-Two’s (and my own) name out there, and having been put forward by Kimberley to be a part of the Future Leaders programme, getting the opportunity to meet other young professionals and form great, and no-doubt long-lasting, friendships with them, whilst working on the future of Burnley’s leaders and speaking at various events to raise awareness of what we’re working towards.

Q – What’s the most valuable lesson you’ve learned over the last year here?

I lack self-belief so my biggest and most valuable lesson has been to never say no to an opportunity just because I’m worried that I might not be good enough, regardless of whether it makes your tummy feel a bit funny.

New experiences are (mostly) always good for you, and it’s so rewarding seeing your hard work pay off and also see your team, friends and family proud of you.

Q – How likely are you to recommend a role at Root Fifty-Two to someone else and why? 

Very! We’re a growing team of thoughtful, authentic and creative people who work hard but play hard too. Everyone wants to see people do well and are keen to throw new ideas about and try new things to help keep things fresh and new. That’s how it should be. 

Q – What’s next for you in your digital marketing career? 

Well, I’m three days into my new role as assistant digital lead so I think it’s safe to say that I’ll be quite content for the next few years! I’m looking forward to really settling into the new venture, growing the digital team and continuing to learn about all things digital. There’s so much potential and I’m thrilled to play a large part in it.

Latest news

1

Appley Bridge consultancy wins third industry award in USA EPIC Award Win

Appley Bridge consultancy wins third industry award in USA

17 May 2024

2

Navigator completes £131m takeover of Accrol accrol-papers-500x328.jpg

Navigator completes £131m takeover of Accrol

16 May 2024

3

Tech institute calls for business support in addressing skills gaps Lancashire And Cumbria Institute Of Technology

Tech institute calls for business support in addressing skills gaps

17 May 2024

4

Your comprehensive guide to tax planning for financial success AdobeStock_202193721 (1).jpeg.jpg

Your comprehensive guide to tax planning for financial success

17 May 2024

5

New Cleveleys shop draws hundreds of shoppers on first day Millstones Cleveleys

New Cleveleys shop draws hundreds of shoppers on first day

17 May 2024

Lbv116 Ltb Strip980
Background image for hub sign up block

LBV Hub

Reach 50,000 members of the Lancashire business community

Post your news
Post your events
Post your offers
Company profile
Social reach
Magazine coverage
Sign-up
Events
Wedding Dress Shopping Weekend
wedding12.jpg.jpg
LBV Hub Fundraisers
18 May 2024 - 19 May 2024

Wedding Dress Shopping Weekend

St Catherine's Hospice, Preston, PR5 5XU

10:00 - 16:00

Business Networking in Chorley - BNI Endeavour
EVENT LISTING SIZING Endeavour.png.png
LBV Hub Networking
21 May 2024

Business Networking in Chorley - BNI Endeavour

Oak Royal, Bury Lane, Chorley, PR6 8SW

06:30 - 08:30

Business Networking in Blackburn - BNI Vista
EVENT LISTING SIZING Vista.png.png
LBV Hub Networking
21 May 2024

Business Networking in Blackburn - BNI Vista

Hampton by Hilton, 2 Frontier Ave, Blackburn, BB1 3AL

06:45 - 08:30

Business Networking in Preston - BNI Diamond
EVENT LISTING BNI Diamond.png.png
LBV Hub Networking
22 May 2024

Business Networking in Preston - BNI Diamond

The Marriot Hotel, Garstang Road, Broughton, PR3 5JB

07:15 - 09:00

Business Networking in Lancaster - Eden Business Network
EVENT LISTING Eden Business Network.png.png
LBV Hub Networking
22 May 2024

Business Networking in Lancaster - Eden Business Network

The Borough, 3 Dalton Square, Lancaster, LA1 1PP

18:30 - 20:30

Business Networking in Accrington - BNI Zeus
EVENT LISTING SIZING Zeus.png.png
LBV Hub Networking
22 May 2024

Business Networking in Accrington - BNI Zeus

The Mill House, Corn Mill Yard, Accrington, BB5 5HX

06:45 - 08:30

Your Business Bootcamp
CBP-logo LBV.png.png
LBV Hub Networking
22 May 2024

Your Business Bootcamp

Burnley Football Club, Turf Moor, 52-56 Harry Potts Way, Burnley, BB10 4BX

08:30 - 13:30

Chamber Breakfast Networking
Chamber Logo1.png.png
LBV Hub Networking
23 May 2024 - 23 May 2024

Chamber Breakfast Networking

HIC, Lancaster University, Bailrigg, Lancaster, LA1 4AT

08:00 - 10:00

Business Networking in Burnley - BNI Kudos
EVENT LISTING BNI Kudos.png.png
LBV Hub Networking
23 May 2024 - 23 May 2024

Business Networking in Burnley - BNI Kudos

Prairie Sports Village, Windemere Avenue, Burnley, BB10 2FU

06:45 - 08:30

Creative Lancashire Networking Social
Untitled design-4.png.png
LBV Hub Networking
23 May 2024

Creative Lancashire Networking Social

Society1 Coworking Space, Preston, PR1 3LT

17:30 - 19:30

Business Networking in Lancaster - BNI Castle
EVENT LISTING BNI Castle.png.png
LBV Hub Networking
23 May 2024 - 23 May 2024

Business Networking in Lancaster - BNI Castle

Vale of Lune RUFC, Powder House Lane, Lancaster, LA1 2TT

06:45 - 08:30

Business Networking in Preston - BNI Brunch
EVENT LISTING SIZING Brunch .png.png
LBV Hub Networking
24 May 2024

Business Networking in Preston - BNI Brunch

Samlesbury Hotel, Preston, PR5 0UL

09:30 - 11:00

Advertise with us

Reaching 50,000 members, our print, digital and event platforms offer a fantastic way to raise your business profile and help you grow.

Find out more LBV116 Online Graphic
Subscribe now

Weekly news bulletin