Burnley hotel hosts national training day

The Starboard Hotels Accelerator Programme (SHAPE) returned to the The Holiday Inn Express in Burnley, where the programme launched two years ago.

The 12 month training course covers a range of topics including supply chain management and marketing, and for the day that took place in East Lancashire the delegates learned about dealing with the media. The training was delivered by local PR and media professionals and included a live on air interview with BBC Radio Lancashire presenter Sally Naden.

The course is designed for future leaders within the Starboard Hotels organisation, which owns the Holiday Inn Express and 20 other hotels across the country. The candidates, who will graduate early next year, made the trip from as far away as Plymouth and Greenock in Scotland.

Kerian Barnes, director of operations at Starboard Hotels, was instrumental in creating the programme. She began her career aged 15 in a Lancashire hotel and now oversees a portfolio that includes world-leading brands such as IHG (Intercontinental Hotel Group), Wyndham hotels, Ibis Hotels and Best Western.

She said: “This is the second tranche of our hotel teams who have participated in the SHAPE course and it has been another full on year for them. We are investing in excess of £40,000 in the programme, excluding the support from suppliers, many of them from the Lancashire region. Working in partnership they have a vested interest, sharing their knowledge, driving best practice, building relationships and sharing in our quest to keep great people within our business.

Hospitality and tourism is the fourth largest industry in the UK contributing 10 per cent of GDP.

“If we can encourage and motivate these young Starboard team players to have a voice in the development of the company they will bring their innovation and style to the wider benefit of the group. It also prepares them for working across the brands.”

Kerian added: “Encouraging people to work in the hospitality industry and to see it as a long term career has never been more important. There are 4.5 million workers employed across hospitality and tourism as a whole, and it is the fourth largest industry in the UK contributing 10 per cent of GDP.”

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