Boost support unlocks corporate market for personal trainer

By Boost Business Lancashire

29 Oct 2019

A Preston-based fitness specialist has developed a new income stream in the corporate market after support from Boost – Lancashire’s business growth hub.

Personal trainer Ian Worthington has secured business in the hotel and finance sectors with his interactive training programmes thanks to Boost’s Growth Support Programme.

He has also moved his business to a purpose-built home office and launched a dedicated interactive website to deliver personal training and corporate packages offering individual fitness targets and diet plans for employees.

Ian set up GymWolfPT in 2017 while working full-time in senior management. Seeking to escape the bureaucracy and stress of a senior role and find more positive family time, he turned to his passion for fitness for a new start.

Since Boost support Ian now works full-time managing GymWolfPT and has positioned himself as a health and fitness specialist for businesses, with clients including S Fox Wealth Management and HY Hotels.

“Working predominantly within the operational side of a large organisation meant I’d never had much exposure to sales and marketing. The Boost workshops really helped me to gain the confidence to get out there and develop my elevator pitch.”

As part of his plans to set up his own business, Ian studied part-time and gained a business degree from UCLan. This enabled him to join Propeller (formerly Northern Lights) a new business support programme offered via the university. He was subsequently then introduced to Boost.

Boost is Lancashire's Business Growth Hub and is led by the Lancashire LEP (Local Enterprise Partnership) and Lancashire County Council and supported by funding from the European Regional Development Fund (ERDF).

Boost’s fully-funded Growth Support Programme is designed to support individuals and SMEs in Lancashire. It offers a range of services and support to help them to deal with challenges in sales, marketing, finance, business planning and recruitment.

Ian attended the programme’s ‘Can’t Sell, Won’t Sell’ and marketing workshops and received several one-to-one coaching sessions from a dedicated Boost advisor.

Ian said: “I received expert advice and gained access to invaluable knowledge on a whole range of topics through Boost’s sales and marketing programme.

“I also gained some great ideas and strategic guidance from the coaching meetings and I now have access to such a wide field of expertise.”

Ian’s corporate fitness plans include customised workout plans, training advice and nutritional tips, with access to online training videos. His high-end business clients can monitor their progress using interactive apps and Ian uses Skype for business carry out daily fitness routines with international business clients.

With the GymWolfPT website now launched, Ian is keen to increase his reach online to corporates. The Boost GSP workshops have helped him to understand how to create a wider network of business connections through LinkedIn and other social media platforms.

Over the next 18 months, Ian plans further to develop his online Get Fit Club training videos and corporate services to include bespoke senior executive level packages. He is also developing fitness services as branded programmes for hotels with gym and leisure facilities.

Ian added: “The Boost team couldn’t have been more helpful and friendly. I seem to be able to ask them anything and they’ll always try to help.

“I even found my web designer through Boost. Mathew Dobson was also on the programme looking to start up his own business called Pink Dog Media. It’s been great to be able to support each other.”

Rafik Adam, CEO at Enterprise4All said: “We work with a lot of entrepreneurial-minded people like Ian, who come to us with some great innovative and original ideas. They just need direction and encouragement to take their ideas further and work on turning them into a business.

“Ian has identified a way to turn his talent and interest in personal training into a viable yet niche business that targets the corporate market. He’s certainly on track for a healthy future for his business.”

Boost has received £3.8m of funding from the England European Regional Development Fund (ERDF) as part of the European Structural and Investment Funds Growth Programme 2014-2020. The Ministry of Housing, Communities and Local Government is the Managing Authority for ERDF. Established by the European Union, ERDF funds help local areas stimulate their economic development by investing in projects which will support innovation, businesses, create jobs and local community regenerations. For more information visit https://www.gov.uk/european-growth-funding.

Latest news

1

Inspired plc acquired by HGGC Inspired logo

Inspired plc acquired by HGGC

19 Aug 2025

2

Lancashire uniform provider acquired in £12.5m deal Trutex images

Lancashire uniform provider acquired in £12.5m deal

19 Aug 2025

3

Burnley aircraft firm sees profits soar Safran Nacelles

Burnley aircraft firm sees profits soar

19 Aug 2025

4

Lancashire marina bought by Aquavista Fettlers Wharf Marina

Lancashire marina bought by Aquavista

18 Aug 2025

5

Work starts on new business units at Enterprise Zone Danny Pinkus Cllr Mark Smith and Robert Pinkus at Phase Two Of Enterprise Court

Work starts on new business units at Enterprise Zone

15 Aug 2025

Background image for hub sign up block

LBV Hub

Leverage Lancashire Business View platforms

Post your news
Post your events
Post your offers
Build your network
Improve your SEO
Gain coverage in the magazine
Sign-up
Events
Sub36 Networking - Follow the signs
Sub36 Deaf Village Social1200
Networking
17 Sep 2025

Sub36 Networking - Follow the signs

The Deaf Village, Blackburn, BB2 5EN

10:00 - 12:00

CMI Level 5 Management and Leadership Course
UCLanAerialCampus.jpg.jpg
LBV Hub Seminars
21 Feb 2025 - 21 Feb 2026

CMI Level 5 Management and Leadership Course

Preston Campus, Preston , PR1 2HE

09:00 - 17:00

CMI Level 5 Project Management Course
UCLanAerialCampus.jpg.jpg
LBV Hub Seminars
21 Feb 2025 - 21 Feb 2026

CMI Level 5 Project Management Course

Preston Campus, Preston, PR1 2HE

08:00 - 17:00

The Business Network Central & East Lancashire
LBV Header (24).png.png
LBV Hub Networking
21 Aug 2025 - 21 Aug 2025

The Business Network Central & East Lancashire

Mytton Fold, Langho, BB6 8AB

11:30 - 14:15

Morecambe Bay Walk
Walk.jpg.jpg
LBV Hub Awards
30 Aug 2025 - 30 Aug 2025

Morecambe Bay Walk

Arnside, CARNFORTH, LA5

09:30 - 14:00

Tri-Site Survey Equipment Showcase
Linkedin Cover.jpg.jpg
LBV Hub Seminars
03 Sep 2025 - 03 Sep 2025

Tri-Site Survey Equipment Showcase

Harewood House , Leeds, LS17 9LG

09:30 - 16:00

Longridge Soap Box Derby
Screenshot 2025-06-10 090035.png.png
LBV Hub Fundraisers
14 Sep 2025 - 14 Sep 2025

Longridge Soap Box Derby

Berry Lane, Longridge, PR3 3WH

10:00 - 16:30

Preston Tech Connection - The Ultimate Tech Quiz!
Preston Tech Connection Sept 25.png.png
LBV Hub Networking
16 Sep 2025 - 16 Sep 2025

Preston Tech Connection - The Ultimate Tech Quiz!

Society1, Coworking Space, Preston, PR1 3LT

18:00 - 19:00

Cumbria Business Expo 2025
https---cdn.evbuc.com-images-880461633-4862066883-1-original.20241022-110415.jpeg.jpg
LBV Hub Exhibitions
19 Sep 2025 - 19 Sep 2025

Cumbria Business Expo 2025

Carlisle Racecourse, Carlisle, CA2 4TS

09:00 - 15:00

Preston Freelancer Meet-Up: September
Sept Freelancer (1).png.png
LBV Hub Networking
23 Sep 2025 - 23 Sep 2025

Preston Freelancer Meet-Up: September

Society1, Coworking Space, Preston, PR1 3LT

10:00 - 11:30

Speed Networking with BNI
2.png.png
LBV Hub Networking
24 Sep 2025 - 24 Sep 2025

Speed Networking with BNI

Chorley Football Club, Chorley, PR7 3DU

16:00 - 19:00

Help to grow management course
Help to grow - barriers to growth.png.png
LBV Hub Seminars
26 Sep 2025 - 16 Dec 2025

Help to grow management course

Preston Campus , Preston , PR1 2HE

09:00 - 15:00

Advertise with us

Reaching 50,000 members, our print, digital and event platforms offer a fantastic way to raise your business profile and help you grow.

Find out more LBV 123 Online Graphic
Subscribe now

Weekly news bulletin