Blackburn school to take on the Premier League’s best
The best marketing brains from Pleckgate High School will be representing Blackburn Rovers against some of the Premier League’s biggest names after pitching their way to victory in the club’s Premier League Enterprise Challenge heats at Ewood Park.
The competition, which aims to encourage young people to learn business skills through football, is the ultimate test of those who show the greatest potential after weeks of work on the Premier League Enterprise programme, under the guidance of teachers from Blackburn Rovers Community Trust (BRCT).Tasked with coming up with an innovative way of marketing the football club to a new audience, the Pleckgate year nine pupils came up with a smartphone-based concept, which they will now fine tune and present to a wider audience at Manchester City’s Etihad Stadium in February, when they represent Rovers in the regional heats.
The winners saw off competition which included a new loyalty card scheme and a children’s hub outside the stadium.Deciding the overall winners were first team prospects Ryan Nyambe and Willem Tomlinson, who headed straight from training to form half of the four-man panel, which was completed by BRCT trustee and Club vice-president George Root and CEO Gary Robinson.
David Dunwell, who oversees the Premier League Enterprise Challenge for BRCT, said: “The standard of the entries was excellent and Pleckgate showed a real confidence in their concept.“It’s far from easy for a group in their early teens to stand in front of a panel of older faces and convince them that they’ve got the best idea to help take the club forward, but I have to congratulate all of our entrants for showing great invention with props, business plans and even audio visual presentations to back up what they were proposing. “In the end, the judges were won over by the potential excitement of Pleckgate High School’s idea, and we look forward to working with them between now and February to ensure that they are as prepared as they can possibly be to pitch their idea once again to an all-new judging panel.”