What to expect from digital marketing in 2024

Time really does fly - it’s time to wrap up 2023 and look forward to 2024. Here’s what we think you can expect from digital marketing in 2024. 

In 2023, we’ve seen many changes in the world of digital marketing. From increased use of Artificial Intelligence to Google’s significant updates - it’s all been going on. 

As a business owner, it can be tricky to keep up with the latest trends and developments in marketing, which is where a digital marketing agency can come in very handy. An excellent digital agency will keep up with these trends for you. They’ll make the necessary adjustments to ensure that your business’s marketing stays in front. 

Digital marketing trends for 2024 

So, what can you expect from marketing in 2024? Here’s what we think… 

Increased use of Artificial Intelligence (AI)

It should come as no surprise that the use of AI is set to continue rising. It’s normal to feel a little bit hesitant when it comes to using AI. Over time, we have found that it’s best used as a supporting element rather than solely relying on it. 

In terms of development, AI is still in its very early stages. This means that it’s by no means perfect and can still get things wrong. 

While AI may benefit you, it is no replacement for human intelligence. Use it sparingly to support your work, and remember that algorithms want to see content tailored to humans and not search engines. 

Regular updates throughout the year have led to many differentiations in website ranking positions. If your website’s ranking has dropped, you might want to find out why and adapt your website. 

Social media growth 

Social media continues to grow in popularity as more updates are completed, and new platforms are started. One of the biggest benefits of social media is that it is free to use. If your business isn’t listed on social media yet, get started! 

Personalised marketing 

Consumers are definitely expecting more from their favourite brands, so you need to find out what they want. Personalisation is popular among consumers and can be used in marketing and advertising. Create more personalised advertisements to entice visitors to your website. 

Video use 

In 2023, the use of video as a content type rose drastically. In 2024, this is only set to continue. You can include videos within your website content or on your social media platforms. Videos are a great way to engage your audience and inform them about your brand, products and services. 

Data privacy 

In recent years, there have been many changes to data privacy rules. It’s in your best interest to ensure that you are following all regulations. Keep an eye out for potential changes to privacy requirements. 

As we’ve seen over the last couple of years, things change fast when it comes to digital marketing. Be aware that you may need to make adjustments throughout the year and continue monitoring what works well. 

We provide all of our marketing clients with a monthly live analytical data report so they can see exactly what is working within their strategy. This allows us to offer a transparent service to each client. 

We hope you’ve found this blog useful regarding what you can expect from digital marketing in 2024. The digital marketing landscape is so exciting and is constantly changing. 

Are you planning on improving your digital marketing and online presence in the new year? Contact us to see how we can help you take your business to the next level.