What to expect from digital marketing in 2024

complete-what-to-expect-from-digital-marketing-in-2024.jpg.jpg

Time really does fly - it’s time to wrap up 2023 and look forward to 2024. Here’s what we think you can expect from digital marketing in 2024. 

In 2023, we’ve seen many changes in the world of digital marketing. From increased use of Artificial Intelligence to Google’s significant updates - it’s all been going on. 

As a business owner, it can be tricky to keep up with the latest trends and developments in marketing, which is where a digital marketing agency can come in very handy. An excellent digital agency will keep up with these trends for you. They’ll make the necessary adjustments to ensure that your business’s marketing stays in front. 

Digital marketing trends for 2024 

So, what can you expect from marketing in 2024? Here’s what we think… 

Increased use of Artificial Intelligence (AI)

It should come as no surprise that the use of AI is set to continue rising. It’s normal to feel a little bit hesitant when it comes to using AI. Over time, we have found that it’s best used as a supporting element rather than solely relying on it. 

In terms of development, AI is still in its very early stages. This means that it’s by no means perfect and can still get things wrong. 

While AI may benefit you, it is no replacement for human intelligence. Use it sparingly to support your work, and remember that algorithms want to see content tailored to humans and not search engines. 

Regular updates throughout the year have led to many differentiations in website ranking positions. If your website’s ranking has dropped, you might want to find out why and adapt your website. 

Social media growth 

Social media continues to grow in popularity as more updates are completed, and new platforms are started. One of the biggest benefits of social media is that it is free to use. If your business isn’t listed on social media yet, get started! 

Personalised marketing 

Consumers are definitely expecting more from their favourite brands, so you need to find out what they want. Personalisation is popular among consumers and can be used in marketing and advertising. Create more personalised advertisements to entice visitors to your website. 

Video use 

In 2023, the use of video as a content type rose drastically. In 2024, this is only set to continue. You can include videos within your website content or on your social media platforms. Videos are a great way to engage your audience and inform them about your brand, products and services. 

Data privacy 

In recent years, there have been many changes to data privacy rules. It’s in your best interest to ensure that you are following all regulations. Keep an eye out for potential changes to privacy requirements. 

As we’ve seen over the last couple of years, things change fast when it comes to digital marketing. Be aware that you may need to make adjustments throughout the year and continue monitoring what works well. 

We provide all of our marketing clients with a monthly live analytical data report so they can see exactly what is working within their strategy. This allows us to offer a transparent service to each client. 

We hope you’ve found this blog useful regarding what you can expect from digital marketing in 2024. The digital marketing landscape is so exciting and is constantly changing. 

Are you planning on improving your digital marketing and online presence in the new year? Contact us to see how we can help you take your business to the next level. 

Enjoyed this? Read more from Complete Online Solutions

Latest news

1

Taste Lancashire Producer Awards 2026 open for applications Taste Lancashire Producers awards

Taste Lancashire Producer Awards 2026 open for applications

15 Sep 2025

2

Stuart Buckley appointed head of sales and account management at Netcentrix Stuart Buckley

Stuart Buckley appointed head of sales and account management at Netcentrix

15 Sep 2025

3

Preston City Council pushes for fair pay Coun Valerie Wise

Preston City Council pushes for fair pay

15 Sep 2025

4

University of Lancashire increases state-of-the-art dentistry teaching facilities New dental facilities at University of Lancashire

University of Lancashire increases state-of-the-art dentistry teaching facilities

15 Sep 2025

5

VARS Technology team up with debt resolution specialists to fight fuel theft David Nichol John Garnett Aydan Jones and Laura Tilley

VARS Technology team up with debt resolution specialists to fight fuel theft

12 Sep 2025

Background image for hub sign up block

LBV Hub

Leverage Lancashire Business View platforms

Post your news
Post your events
Post your offers
Build your network
Improve your SEO
Gain coverage in the magazine
Sign-up
Events
Sub36 Networking - Follow the signs
Sub36 Deaf Village Social1200
Networking
17 Sep 2025

Sub36 Networking - Follow the signs

The Deaf Village, Blackburn, BB2 5EN

10:00 - 12:00

LBV124 September/October Launch Event
MBP Arc Cinema Preston Opening 205
Networking
18 Sep 2025

LBV124 September/October Launch Event

The Arc Cinema, Preston, PR1 2BL

08:30 - 10:30

CMI Level 5 Management and Leadership Course
UCLanAerialCampus.jpg.jpg
LBV Hub Seminars
21 Feb 2025 - 21 Feb 2026

CMI Level 5 Management and Leadership Course

Preston Campus, Preston , PR1 2HE

09:00 - 17:00

CMI Level 5 Project Management Course
UCLanAerialCampus.jpg.jpg
LBV Hub Seminars
21 Feb 2025 - 21 Feb 2026

CMI Level 5 Project Management Course

Preston Campus, Preston, PR1 2HE

08:00 - 17:00

Preston Tech Connection - The Ultimate Tech Quiz!
Preston Tech Connection Sept 25.png.png
LBV Hub Networking
16 Sep 2025 - 16 Sep 2025

Preston Tech Connection - The Ultimate Tech Quiz!

Society1, Coworking Space, Preston, PR1 3LT

18:00 - 19:00

The Business Network Central & East Lancashire
LBV Hub Networking
17 Sep 2025 - 17 Sep 2025

The Business Network Central & East Lancashire

Stanley House, Blackburn, BB2 7NP

11:30 - 14:15

Cumbria Business Expo 2025
https---cdn.evbuc.com-images-880461633-4862066883-1-original.20241022-110415.jpeg.jpg
LBV Hub Exhibitions
19 Sep 2025 - 19 Sep 2025

Cumbria Business Expo 2025

Carlisle Racecourse, Carlisle, CA2 4TS

09:00 - 15:00

Preston Freelancer Meet-Up: September
Sept Freelancer (1).png.png
LBV Hub Networking
23 Sep 2025 - 23 Sep 2025

Preston Freelancer Meet-Up: September

Society1, Coworking Space, Preston, PR1 3LT

10:00 - 11:30

Your Business, Your Region: Making sense of devolution and Local Government Reorganisation
Chorley Council breakfast event new
LBV Hub Networking
23 Sep 2025 - 23 Sep 2025

Your Business, Your Region: Making sense of devolution and Local Government Reorganisation

Worden Hall, Leyland, PR25 3DH

08:00 - 11:00

Speed Networking with BNI
2.png.png
LBV Hub Networking
24 Sep 2025 - 24 Sep 2025

Speed Networking with BNI

Chorley Football Club, Chorley, PR7 3DU

16:00 - 19:00

The Marketing Meetup IRL: Lancashire - September
TMM Lancashire
LBV Hub Networking
25 Sep 2025 - 25 Sep 2025

The Marketing Meetup IRL: Lancashire - September

Chorley, PR7 2SL

18:00 - 20:00

Making Tax Digital for Income Tax Self Assessment (MTD for ITSA) drop-in day
MTD drop in session.jpg.jpg
LBV Hub Seminars
25 Sep 2025 - 25 Sep 2025

Making Tax Digital for Income Tax Self Assessment (MTD for ITSA) drop-in day

Making Tax Digital for Income Tax Self Assessment (MTD for ITSA) drop-in day, Blackburn, BB1 5QB

10:00 - 16:00

Advertise with us

Reaching 50,000 members, our print, digital and event platforms offer a fantastic way to raise your business profile and help you grow.

Find out more LBV124 Online Graphic
Subscribe now

Weekly news bulletin