Welcome on board, CheckedSafe!

At Root Fifty-Two, we enjoy investing in the success of each and every one of our valued clients.

Whilst our portfolio includes companies from a variety of industries, spanning locations across the North, we’re incredibly proud to be a Burnley-based agency, and we really love being able to work with other local businesses to help boost their brand, increase their reach, and facilitate their growth.

Following a couple of conversations about their needs and our services, we’re pleased to welcome on board fellow independent, Burnley-based business, CheckedSafe!

Celebrating our new client, CheckedSafe!

The CheckedSafe team are specialists in vehicle compliance, providing their clients with a comprehensive software which enables them to ensure all vehicles within their operation are compliant with current industry standards and safety regulations.

The software they have developed offers fully customised vehicle checks, defect reporting capabilities and fleet maintenance management, all for £1 per week, per vehicle.

What they were after:

The CheckedSafe team initially approached us with their focus placed on improving two core aspects of their business – their website and their brand.

While CheckedSafe’s existing website seems to perform fairly well, the team felt their messaging and services could be made clearer with an updated design, so they contacted R52 for some help.

How we delivered:

After an initial brainstorming and get-to-know-you session involving ourselves and Darran and Gary from the CheckedSafe team, our designers set to work creating some new visuals for the website, and they’ve been making some excellent progress!

We’ve also been spending some time giving the overall brand a bit of TLC, updating the colours slightly, modernising the logo and introducing a new font to bring the look more up to date.

Where we’re at:

With plans for some of the additional web content to be housed within a dedicated knowledge hub to emphasise the expertise and industry experience of the CheckedSafe team, the design we’re currently working towards is much more streamlined, and the layout simplified, to ensure CheckedSafe’s core services remain the key focus throughout.

Once Michael, Lead Designer for the project, has received sign-off from Darran and Gary on the layout and look of the site, it will be time for our in-house Copywriter, Lolli, to work her magic and find the perfect words for the new site and updated brand.

Moving forward:

CheckedSafe approached us as they were looking to build a strong, long-lasting relationship with an agency who could support them with the management of their website and the marketing of their business, both online and offline, with the aim to improve the brand’s presence and deliver real results.

With PPC and SEO management on the cards for their monthly retainer, we’re looking forward to continuing our work with CheckedSafe on an ongoing basis to see their marketing goals realised!

Do you need some help with bringing your brand up to dateredesigning your website, improving your social media presence or finding the perfect words to fit your business? Get in touch with our team today to chat about your next project and find out more about how we can help!