The Marketing Metrics that Matter – July 4

Are you finding GA4 and web analytics overwhelming?
Struggling to measure the true impact of your SEO, advertising, and web strategies? Join us to simplify the overwhelming data landscape so you can clearly understand cause-and-effect relationships to optimise your strategies.

Our new interactive workshop is designed to help you master data-driven decision-making and drive growth.

Whenever we ask clients and partners what they want to learn more about, analytics and measuring effectiveness always top the list. That’s why we’ve created this session—so you can gain the knowledge you need to succeed.

Interactive Session Led by Door4 MD Sean Dwyer.
“The Marketing Metrics That Matter” will help you overcome analysis paralysis and make data-driven decisions with confidence. By simplifying the overwhelming data landscape, you’ll be able to clearly understand cause-and-effect relationships and optimise your strategies.

Here’s a glimpse of what you’ll learn:

• How to master GA4 and gain deep insights into user behaviour.
• What to track—and what not to track—to get the most out of your data.
• The pros and cons of attribution modelling.
• Hidden insights most analytics packages don’t reveal.
• How to confidently interpret data to optimise your marketing efforts.

Understand the key metrics that drive SEO, advertising, and web conversions.
Many businesses face conflicting data from multiple platforms like Google, Meta, and Adobe. How do you plan effectively when your resources are confusing at best?

We’ll walk you through creating a ‘Measurement Plan’ that gets everyone in your team on the same page. You’ll learn how to translate this into actionable insights that make a real impact across your marketing channels.

How long does the session last?
We will run from 08:30 – 11:00. Complimentary breakfast pastries and snacks served from 08:30, content starts at 09:00.
You’re very welcome to stick around at Door4 and chat with our team afterwards.

Is it a sales pitch?
No, definitely not. There is nothing to ‘buy’ at the end of this.

Can I bring a guest?
We have limited space in our office, so we prefer to restrict tickets to one per organisation. Please email us if you wish to bring more than one. Everybody attending must register on Eventbrite.

Is there car parking?
Yes, there is free parking on the Wharf site.