The Branding Series: 5 reasons why branding is so important today

kate-edit-1024x1024-2.jpg

Single Malt’s marketing executive, Kate, has been looking at the reasons why branding is so important for your business in 2019. 

The big question… what is branding? 

The common misconception is that branding is just a logo, this is absolutely not the case. 

Your brand is the way your customers feel about your business, it is the mental associations and symbolic meaning and loyalty towards your offering.

Having a strong brand is more important than ever, and here is why… 

BRANDING HELPS YOU STAND OUT FROM THE CROWD 

Back in the late 19th century – early 20th century, when modern branding started to evolve, there was less competition for your products to compete with. Today, the amount of products in the market is overwhelmingly abundant, therefore, just having a good quality product is not enough. You need a brand as a badge of distinction, to help you stand out from the crowd. 

BRANDING HELPS CREATE A STRONG RELATIONSHIP WITH YOUR CUSTOMERS

We define ourselves through the brands we consume, so your brand image needs to represent how your target audience wants to be viewed by the world. It needs to represent your customer’s ideas and values so they can use your brand to express themselves. 

Mastering this will create a long-lasting relationship with your customers. 

BRANDING BUILDS TRUST 

People will feel more comfortable parting with their hard earned cash if your business appears professional, polished and credible. 

BRANDING PROVIDES DIRECTION FOR YOUR TEAM

Branding can increase levels of motivation and provide direction for your team, as it helps them fully understand your purpose as a business and gives them something to work towards. 

BRANDING PROVIDES FAMILIARITY AND CONNECTION

People like what they know. Creating a recognisable brand will create a sense of familiarity towards your organisation. A powerful and recognisable brand will generate loyalty and also generate more customers through the most powerful form of advertising, word of mouth. 

CONCLUSION

A strong brand needs to be memorable, professional and it needs to represent your customer’s values. 

In mastering this, your organisation will stand out in today’s saturated marketplace, your brand will generate trust, and a strong relationship with your customers and provide direction for your team. 

DO YOU WANT TO BRING YOUR BRAND TO LIFE? 

If you are ready to develop your brand and want to see results, we are only a phone call away. We’d love to hear from you, let’s get together, chat it through and see how we can help you. 

Our contact details are here or you can find out more about how our brand process works.

Enjoyed this? Read more from Single Malt Design LTD

Latest news

1

Roundhouse secures approval for new £15m office and industrial scheme in Preston Momentum

Roundhouse secures approval for new £15m office and industrial scheme in Preston

25 Jul 2025

2

Homebuilder's high-performing sales advisers clinch awards Ben Garland and Julia Lorente

Homebuilder's high-performing sales advisers clinch awards

24 Jul 2025

3

Work is set to start on Multiversity project Multiversity Blackpool

Work is set to start on Multiversity project

24 Jul 2025

4

BAE Systems welcomes MOU between Republic of Turkiye and UK for purchase of Typhoon aircraft Typhoon production Warton

BAE Systems welcomes MOU between Republic of Turkiye and UK for purchase of Typhoon aircraft

23 Jul 2025

5

Assystem to double UK jobs to deliver Sizewell C EDF Assystem

Assystem to double UK jobs to deliver Sizewell C

22 Jul 2025

Background image for hub sign up block

LBV Hub

Leverage Lancashire Business View platforms

Post your news
Post your events
Post your offers
Build your network
Improve your SEO
Gain coverage in the magazine
Sign-up
Events
Lancashire Built Environment Conference 2025
BEC 315 X 315 Px
Networking
25 Sep 2025

Lancashire Built Environment Conference 2025

Blackpool Football Club, Blackpool, FY1 6HX

08:30 - 13:00

CMI Level 5 Project Management Course
UCLanAerialCampus.jpg.jpg
LBV Hub Seminars
21 Feb 2025 - 21 Feb 2026

CMI Level 5 Project Management Course

Preston Campus, Preston, PR1 2HE

08:00 - 17:00

CMI Level 5 Management and Leadership Course
UCLanAerialCampus.jpg.jpg
LBV Hub Seminars
21 Feb 2025 - 21 Feb 2026

CMI Level 5 Management and Leadership Course

Preston Campus, Preston , PR1 2HE

09:00 - 17:00

Preston Tech Connection: Buzz Word Bingo. Challenging Todays's Buzzwords In Tech
July PTC banner long updated.png.png
LBV Hub Networking
29 Jul 2025 - 29 Jul 2025

Preston Tech Connection: Buzz Word Bingo. Challenging Todays's Buzzwords In Tech

Society1, Coworking Space, Preston, PR1 3LT

18:00 - 19:30

Preston Freelancer Meet-Up: July
Longer July Banner.jpg.jpg
LBV Hub Networking
31 Jul 2025 - 31 Jul 2025

Preston Freelancer Meet-Up: July

Society1, Coworking Space, Preston, PR1 3LT

10:00 - 11:30

Advantage: AI – A Workshop for Business Leaders – August 14th
Navy--Event Tile.png.png
LBV Hub Seminars
14 Aug 2025 - 14 Aug 2025

Advantage: AI – A Workshop for Business Leaders – August 14th

Door4 Office, Burnley Wharf, Burnley, BB11 1JG

09:00 - 12:00

The Business Network Central & East Lancashire
LBV Header (24).png.png
LBV Hub Networking
21 Aug 2025 - 21 Aug 2025

The Business Network Central & East Lancashire

Mytton Fold, Langho, BB6 8AB

11:30 - 14:15

Morecambe Bay Walk
Walk.jpg.jpg
LBV Hub Awards
30 Aug 2025 - 30 Aug 2025

Morecambe Bay Walk

Arnside, CARNFORTH, LA5

09:30 - 14:00

Longridge Soap Box Derby
Screenshot 2025-06-10 090035.png.png
LBV Hub Fundraisers
14 Sep 2025 - 14 Sep 2025

Longridge Soap Box Derby

Berry Lane, Longridge, PR3 3WH

10:00 - 16:30

Cumbria Business Expo 2025
https---cdn.evbuc.com-images-880461633-4862066883-1-original.20241022-110415.jpeg.jpg
LBV Hub Exhibitions
19 Sep 2025 - 19 Sep 2025

Cumbria Business Expo 2025

Carlisle Racecourse, Carlisle, CA2 4TS

09:00 - 15:00

Help to grow management course
Help to grow - barriers to growth.png.png
LBV Hub Seminars
26 Sep 2025 - 16 Dec 2025

Help to grow management course

Preston Campus , Preston , PR1 2HE

09:00 - 15:00

RISE - Lancashire's unique leadership programme for women
thumbnail_Emma Weston Illustration WENDY BOWERS RISE Illustrstion.jpg.jpg
LBV Hub Seminars
22 Oct 2025 - 18 Mar 2026

RISE - Lancashire's unique leadership programme for women

East Lancashire Chamber of Commerce, Clayton le Moors, BB5 5JR

09:30 - 15:30

Advertise with us

Reaching 50,000 members, our print, digital and event platforms offer a fantastic way to raise your business profile and help you grow.

Find out more LBV 123 Online Graphic
Subscribe now

Weekly news bulletin